CA INTRODUCES VARSITY CLUB PROGRAM TO INCREASE PROFIT MARGINS FOR BUSINESS PARTNERS.ISLANDIA, N.Y.--(BUSINESS WIRE)--Aug. 23, 1995--Computer Associates today introduced a new program designed to dramatically increase profit margins for business partners specializing in selling and supporting CA software. Resellers, consultants and independent software vendors who qualify for the CA VARsity Club The Varsity Club was a professional wrestling heel stable in the NWA's Jim Crockett Promotions and World Championship Wrestling. The stable was formed in 1987 and lasted until 1989. The stable was briefly resurrected in 1999 – 2000. program will receive unparalleled support and sales incentives Noun 1. sales incentive - remuneration offered to a salesperson for exceeding some predetermined sales goal bonus, incentive - an additional payment (or other remuneration) to employees as a means of increasing output , including aggressive matching marketing funds, generous cash rebates and deep discounts that provide extensive margins on volume purchases. "The CA VARsity Club program is a major part of our long-term plan to make it easier for our business partners to increase their profits and enhance their bottom line," said Mark Marron mar·ron n. See Spanish chestnut. [French; see maroon2.] , CA senior vice president of channel sales. "In addition to supplying leading edge technology, our goal is to provide the reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers. community with unparalleled marketing and support programs." CA VARsity Club members will be authorized au·thor·ize tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es 1. To grant authority or power to. 2. To give permission for; sanction: to sell an entire suite of CA client/server software, including CA-Unicenter for systems management, CA-OpenIngres and CA-OpenROAD for database and application development, and CA-Masterpiece/2000 and CA-Accpac/2000 for financial management. Members will also be offered: - Discounted enrollment rates into all other CA Business Partner Programs. - Ability to apply marketing development funds across programs. - Access to CA's Virtual Enterprise Centers worldwide. - Free participation at selected trade shows. - Advanced product release information. - Free listing on CA's Home Page on the World Wide Web. - Unlimited priority technical support. VARs who attain premier partner status receive additional benefits, including: - Additional product discounts, marketing development funds, product rebates and free product training. - Marketing assistance, including development of direct mail and literature, advertising and seminars. - Access to a full video production studio for creating and duplicating sales demos and marketing material. - Free access to select database mailing lists An automated e-mail system on the Internet, which is maintained by subject matter. There are thousands of such lists that reach millions of individuals and businesses. New users generally subscribe by sending an e-mail with the word "subscribe" in it and subsequently receive all new from CA. - Eligibility to participate as representatives on CA's Executive Committee to present specific proposals to senior CA management. Business partners are enthusiastic about the CA VARsity Club, which was designed with channel resellers: "The commitment that CA has shown to OSI (1) (Open System Interconnection) An ISO standard for worldwide communications that defines a framework for implementing protocols in seven layers. Control is passed from one layer to the next, starting at the application layer in one station, proceeding to the led us to become a premier partner," said Timothy Early, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Open Systems Integration, Inc. "The CA VARsity Club program now provides OSI with the services and support that will enhance our business opportunities." "We are always evaluating the vendors we work with by the commitment to their channel programs," said John Zetrouer, KOM KOM King of the Mountain (bicycle racing) KOM Knowledge Oasis Muscat (Oman) KOM Kick-Off Meeting KOM Kingdom O' Magic (computer game) KoM Knights of Maple and Associates. "We chose CA because they deliver. Between mission-critical, client/server financial software and programs like the new CA VARsity Club, it shows that CA is dedicated to the channel." "With the CA VARsity Club program, I don't feel that I am partnered with a product but partnered with all of CA," said Daniel Cunningham, director of technical services, British American British Americans are Americans whose ancestry stems, either wholly or in part, from one of the four constituent nations of the United Kingdom. The term is seldom used by people to refer to themselves (less than 1% chose it in the 2000 census), and is used primarily as a Consulting Group. "The CA staff assistance in producing marketing campaigns and selling product is just what we need to help our business grow." Membership Information Interested resellers, consultants and independent software vendors may call (800) TEAM-VAR (1-800-832-6827) for information on becoming an authorized CA VARsity Club member. Information on CA's Business Partner Programs is available by calling (800) 225-5224 in the U.S. and Canada or accessing CA's home page at http://www.cai.com. Computer Associates International, Inc. (NYSE NYSE See: New York Stock Exchange : CA) leads the world in client/server software. Guided by CA90s open architecture, over 7,600 dedicated employees in 33 countries develop, license and support more than 300 integrated products that include systems and database management, application development, financial and manufacturing applications and consumer solutions. The world's major industrial, government and research organizations depend on CA, whose fiscal year 1995 revenues exceeded $2.6 billion. -0- All referenced product names are trademarks of their respective companies. CONTACT: Computer Associates Herman Chin, 516/342-2364 |
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