C9800 Series Digital Color Printer from OKI(R) Printing Solutions named BERTL 5-Star Award Winner; EFI(R) Fiery(R) Technology Feature Enables C9800 Series to Deliver Commercial Print Shop Quality.

MOUNT LAUREL, N.J. -- The highly-acclaimed C9800 Series digital color tabloid printer from OKI(R) Printing Solutions won the coveted 5-Star "Exceptional" Award from BERTL. In awarding its highest ranking, BERTL applauded the C9800's quality printing, productivity and affordability.

"Until now, color buyers have been forced to pay five-figure sums to gain access to a device with Fiery(R) controller technology. OKI Printing Solutions has set a new benchmark that the competition will do well to match," BERTL cited in its report. "We were especially impressed by the delicate balancing act OKI Printing Solutions has carried out in its attempts to make the device suitable for the front office worker, who wants everything quick, simple and straightforward; the color professional, who wants a high degree of custom capability and fine color and image adjustment capabilities; and the production color buyer, who is looking for profitable workflow capabilities and long term reliability."

This award accompanies extensive praise for Oki Data Americas and its new color and monochrome printers and color multifunction products, which are marketed under the OKI Printing Solutions brand.

"The C9800 Series is breaking barriers in the color printing arena, going beyond competitive offerings to deliver 5-Star award winning color and performance at an incredibly affordable price point," said Candice Dobra, Director, Printer Marketing for Oki Data Americas. "OKI Printing Solutions continues to turn heads with the best balance of cost, value and performance in the industry."

C9800 Series: "Breaks New Ground within the Desktop Color Printer Market"

The C9800 Series provides advanced in-house printing capabilities, allowing customers from a variety of industries to eliminate outsourcing, thereby saving time and money. With its embedded EFI(R) Fiery Technology, the C9800 Series delivers distinct benefits to retailers, allowing them to distribute corporate-created signage files to regional or multi-store locations for on-demand, economical and accurate in-store color printing of a full range of professional-quality signage.

"OKI Printing Solutions has been a leading force in color printing technology since the advent of tandem color printing," noted BERTL. "Since then, (it) has continued to push the boundaries of desktop color printing with faster engines and aggressive price point strategies... The C9800 breaks new ground within the desktop color printer market."

The C9800 Series digital color printers deliver print speeds of up to 36 pages per minute (ppm) in color and 40 ppm in monochrome(1) and print the widest variety of media in the class, including cover stock up to 270 grams per square meter (gsm) and banners up to 12.9" x 47.24".

BERTL also praises the C9800 Series for its strong paper handling capabilities and "well thought-out design (that) made hardware installation and maintenance a simple process that will please buyers looking for 24/7 up time capability."

The C9800 Series builds on parent company Oki Data Corporation's history of leadership and innovation in color printing. It is based on the 7th generation of printing technologies advanced by Oki Data Corporation, such as digital LED technology and Single Pass Color(TM). This technology allows Oki Data to manufacture products that require fewer moving parts and enable more efficient operation than competitive products -- bringing faster print speeds, lower total cost of ownership and higher reliability.

OKI Printing Solutions has won extensive awards and positive reviews for its range of printers and MFPs in PC World, InfoWorld, IT Week, PC News Weekly, Mac Design Magazine and The MFP Report. Every product comes with a one-year warranty and an industry-leading five-year warranty on the digital LED print heads. Like all OKI Printing Solutions products, the C9800 Series is backed by comprehensive support from authorized OKI Printing Solutions solution providers. In addition, the company provides live, toll-free technical support 24 hours a day, 7 days a week, 365 days a year, with agents based in North America.

(1)Published performance results are based on laboratory testing; individual results may vary.

About Oki Data Americas

Oki Data Americas, Inc., headquartered in Mount Laurel, N.J., and a subsidiary of Oki Data Corporation of Japan, markets under the OKI Printing Solutions brand PC peripheral equipment including digital color and monochrome printers, serial impact dot matrix printers, multifunction products and facsimiles. Known for durable and reliable products, Oki Data Americas is ISO 9001:2000 certified and also offers a full line of options, accessories and consumables. Its entire line of products complies with the EPA's Energy Star(R) Program. Oki Electric Industry Co., Ltd., parent company to Oki Data Corporation, is a $6.5 billion multinational corporation with headquarters in Tokyo and is a world leader in information processing systems, telecommunications and electronics.

OKI, Reg. Oki Electric Industry Co., Ltd. Energy Star Reg. T.M. U.S. EPA, Single Pass Color T.M. and design Reg. T.M. Oki Data Corp., MAC, Reg. T.M., Apple Computer, Inc. EFI, Fiery are registered trademarks of Electronics For Imaging, Inc. in the U.S. Patent and Trademark Office and/or certain other foreign jurisdictions.