C3i-Sponsored Conference on CRM for the Pharmaceutical Industry Focuses on Hot Issues, Attracting Leaders in the Life Sciences, Biotechnology, and CRM Industries.Health/Medical Writers NEW YORK--(BW HealthWire)--Sept. 12, 2000 SmithKline Beecham Pharma Canada, Siebel Systems Siebel is a brand name of Oracle Corporation. Siebel Systems, Inc., founded by Thomas Siebel in 1993, was principally engaged in the design, development, marketing and support of CRM applications. , Knoll Pharmaceutical Company, Roche Laboratories, Teva Marion, and Ortho-McNeil Pharmaceutical--these are just some of the industry heavyweights that have signed on to present at "Customer Relationship Management for the Pharmaceutical Industry," a two-day conference to be held October 12-13, 2000, in Philadelphia. Sponsored by C3i, a leading provider of customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) implementation, support, and training services, the event is being held under the auspices aus·pi·ces 1 n. Plural of auspex. auspices Noun, pl under the auspices of with the support and approval of [Latin auspicium augury from birds] Noun of The Center for Business Intelligence (CBI CBI abbr. cumulative book index CBI Confederation of British Industry CBI n abbr (= Confederation of British Industry) → C.E.O.E. ) and features presentations and workshops that zero in on some of the industry's hottest issues. A Venue for Making Connections and Acquiring Best Practices "If you're charged with turning your operations into true e-businesses, as so many life sciences executives are, you're looking at a host of challenges," observes Dave Hanaman, Executive Vice President at C3i. "The trick is to connect with people who've gotten a handle on any one of them--like ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. , integrating marketing automation and e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. , or developing a revenue-driven call center model, to name a few. That's what this conference is all about." Conference presenters hail not only from life sciences companies, but also from the CRM industry, with speakers from GartnerGroup, MicroStrategy, and Siebel Systems, as well as C3i, Inc. Sessions Show How to Implement Leading Edge E-Commerce Strategies Speakers at the conference sessions--which run Thursday afternoon, October 12th, through Friday, October 13th--are industry veterans who currently lead successful initiatives to integrate CRM technologies with today's e-commerce strategies. Featuring case studies that bridge from the theoretical to the practical, their presentations will give participants valuable "how to" information on such topics as: - Leveraging legacy information and processes to catalyze a CRM initiative - Integrating marketing automation and e-commerce to maximize Internet marketing, e-mail marketing, and personalized Web messages - Identifying site characteristics needed to drive conversion (brand switching), compliance, and online patient support - Managing the scaleability, dependability, and performance of CRM Internet efforts - Building an Internet relationship marketing program that includes interactive disease management as well as a patient education web site - Integrating customer service channels and web collaboration to provide personalized interaction at all customer touch-points In addition to the regular conference sessions, participants may sign up for one of two pre-conference workshops. Workshops Address E-Commerce/CRM Fundamentals Thursday morning, participants may attend pre-conference workshops on two critical topics for today's pharmaceutical organization: "Incorporate Sales Force Automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. into Your Pharmaceutical CRM Program" will introduce a basic model for creating appropriate ROI metrics by linking automation leverage points to corporate goals. It will also enable participants to tackle key issues, like infrastructure, security, vendor selection, regulatory compliance, and leveraging third-party data for near real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. territory analysis. "Managing Data Warehouse Projects: Data Analysis and Modeling for CRM Solutions" will provide participants with step-by-step guidance for designing and deploying an Enterprise Information Portal See corporate portal. that can effectively integrate information from multiple information technology systems. Attendees will leave the session knowing how their pharmaceutical organization can make a successful transition from chaotic islands of information to a single point of access for all information that is meaningful to today's business Today's Business is a show on CNBC that aired in the early morning, 5 to 7AM ET timeslot, hosted by Liz Claman and Bob Sellers, and it was replaced by Wake Up Call on Feb 4, 2002. user. Program and Registration Information Detailed program and registration information may be found by visiting The Center for Business Intelligence's web site at www.cbinet.com or by calling (800) 817-8601. About C3i C3i is devoted to helping companies realize the potential of their investment in customer relationship management (CRM). Focusing on the full eCRM solution, C3i provides customized Siebel system implementation, web and classroom training, end user help desk, asset management, and Siebel system administration services. By combining these end-to-end end-to-end a pattern of anastomosis in which severed ends are matched and united, in contrast with other patterns such as end-to-side or side-to-side. Usually applied to anastomosis of the intestine. eCRM services into a seamless solution, C3i delivers superior value to its clients. C3i is a Premier Consulting Partner of Siebel Systems Inc. and a strategic partner with Docent and Informa Systems. About The Center for Business Intelligence The Center for Business Intelligence (CBI) produces events serving senior executives in key industries. Aimed at enabling participants to formulate formulate /for·mu·late/ (for´mu-lat) 1. to state in the form of a formula. 2. to prepare in accordance with a prescribed or specified method. realistic, well-defined action plans for maximizing bottom-line results, CBI's conferences attract leaders in the domestic and international energy, pharmaceuticals, telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. , transportation, logistics, infrastructure development, environmental management, and healthcare industries. This year's conference for the pharmaceutical industry is the second such conference CBI has hosted for this market. |
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