C3i to Implement Siebel ePharma 2000 for Berlex Laboratories' 800 Users.Business Editors NEW YORK--(BUSINESS WIRE)--Sept. 4, 2001 C3i, Inc, a leading provider of eBusiness services for the Life Sciences industry, announced that it has been selected by Berlex Laboratories Introduction Berlex Laboratories, Incorporated is a research-based pharmaceutical company headquartered in Montville, New Jersey with operations in Wayne, New Jersey; Bothell, Washington; Seattle, Washington; and Richmond, California. , Inc., a U.S. affiliate of Schering AG (NYSE NYSE See: New York Stock Exchange :SHR SHR Shore SHR Spontaneously Hypertensive Rat SHR Staff Human Resources SHR Saskatoon Health Region (Saskatoon, SK, Canada) SHR Shift Logical Right SHR Sensible Heat Ratio SHR Supplementary Homicide Report SHR Steroid Hormone Receptor ), Germany, to provide comprehensive implementation services for the company's transition to Siebel ePharma 2000. The agreement builds on a three-year relationship between the organizations, during which C3i has provided the Montville and Wayne, New Jersey-based pharmaceutical company with help desk, roll-out, and consulting services. "C3i has a solid track record for helping Life Sciences companies successfully introduce new eCRM processes and technologies," observes Jeanne Lachs, Berlex Laboratories' Director of Sales Operations. "While familiarity with C3i was certainly a factor," she continues, "we did our homework thoroughly before making a final choice. C3i's fully integrated, world-class services and focus on our business goals were key to our decision." C3i will provide EndtoEnd Implementation services--which include business consulting, integration, web-based learning, instructor led training, support, and production support--as Berlex Laboratories makes the transition from its current salesforce automation technology platform to Siebel ePharma 2000. Included in the implementation is the Siebel ePharma Data Analytics module. The implementation will facilitate integrated sales, service, and marketing activities of 800 users. Berlex Laboratories researches, manufactures and markets ethical pharmaceuticals in five strategic areas: female healthcare, diagnostic imaging, dermatology, oncology and therapeutics for life-threatening and disabling dis·a·ble tr.v. dis·a·bled, dis·a·bling, dis·a·bles 1. To deprive of capability or effectiveness, especially to impair the physical abilities of. 2. Law To render legally disqualified. diseases. "Berlex Laboratories is looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. a seamless integration An addition of a new application, routine or device that works smoothly with the existing system. It implies that the new feature or program can be installed and used without problems. Contrast with "transparent," which implies that there is no discernible change after installation. that quickly maximizes user productivity gains," says Joel Morse, C3i's president and co-founder. "Not only do we understand Berlex's business goals and unique user community," he continues, "but our implementation team knows how to anticipate--and address--the challenges that come with introducing new applications. We are committed to adding value throughout Berlex's implementation and beyond." About C3i C3i is devoted to helping life sciences companies realize the potential of their investment in customer relationship management. Focusing on the full CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. solution, C3i provides customized Siebel system implementation, training, end-user help desk, asset management and Siebel system administration services. By combining these end-to-end services into a seamless solution, C3i delivers superior value to its clients. C3i is a Premier Consulting Partner of Siebel Systems Siebel is a brand name of Oracle Corporation. Siebel Systems, Inc., founded by Thomas Siebel in 1993, was principally engaged in the design, development, marketing and support of CRM applications. , Inc. |
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