C3i, Inc. Selected to Present at Fifth Annual CRM for the Pharmaceutical Industry Conference.

Business Editors/Health Writers

NEW YORK--(BUSINESS WIRE)--Oct. 28, 2002

C3i, Inc., the market leader in customer management solutions for life sciences companies, has partnered with the Center for Business Intelligence to deliver their annual conference on Customer Relationship Management (CRM) for the Pharmaceutical Industry.

The two-day event, designed to educate and inform leading life sciences organizations on many of the industry's technology challenges and opportunities, is being held in New York, NY, October 28-29, 2002. C3i's Chief Sales and Marketing Officer, David Hanaman, is presenting at the conference on optimizing a pharmaceutical sales force through the measurement and analysis of end-user support metrics, IT usage, and performance outcomes.

The CRM for the Pharmaceutical Industry event will pave the way for providing answers to the industry's most critical questions on customer management. This year's event serves as a unique opportunity to meet with industry colleagues to share and explore solutions to many of the concerns and challenges being experienced throughout the pharmaceutical industry. "The CRM Forum is focused on providing pharmaceutical executives with the necessary information to effectively integrate customer management processes and technologies into their organizations and allow them to stay abreast of the latest advances in the industry. We are happy to have C3i's participation as they are recognized leaders in customer management services for life sciences and will be presenting on the optimization of sales force productivity and effectiveness," commented Stuart Steller, Director of Business Development, Pharmaceutical Division, at the Center for Business Intelligence.

The rapid adoption of next generation SFA and CRM systems by the pharmaceutical industry has focused -- primarily, on selecting the right software platform -- and secondarily, on partnering with the right implementation firm. Less attention has been given to optimizing the performance of the CRM environment, which depends on mission-critical services such as ongoing training, end-user helpdesk support, hardware services, applications and database administration, and data production. Dave Hanaman, Chief Sales and Marketing Officer at C3i as well as a conference presenter, explains, "By aggregating and analyzing data from multiple sources, including the SFA/CRM system, learning management systems, and the support environment, sales and sales operations managers can begin exploring how to leverage information already in their CRM environments to make better operational and business decisions, and ultimately, maximize the value realized from information technology investments."

Detailed program and registration information may be found by visiting the CRM for the Pharmaceutical Industry web site at www.crmconferences.com or by calling [phone].

About C3i

C3i is devoted to helping life sciences companies realize the potential of their investment in customer relationship management. Focusing on the full CRM solution, C3i provides customized Siebel system implementation, training, end-user help desk, asset management, applications administration and data production. By combining these customer management services in a seamless solution, C3i delivers superior value to its clients. C3i is a Premier Consulting Partner of Siebel Systems, Inc. C3i has facilities in New York, NY, and Morristown, NJ. For more information, please visit C3i's website at www.c3i-inc.com.