C2, Inc.'s Total Logistic Control Named Fourth Best In Industry; Company Named to Publication's Top Ten List for Second Consecutive Year.

MILWAUKEE--(BUSINESS WIRE)--Aug. 3, 1999--

C2, Inc. (NASDAQ:CTOO) announced today that for the second consecutive year its operating unit, Total Logistic Control ("TLC"), has been cited as a Top Ten Provider of Third-Party Logistics Excellence by Inbound Logistics magazine. TLC climbed to the fourth highest ranking from its position of tenth last year.

The designation is a result of the survey conducted annually by the national logistics magazine, Inbound Logistics. The survey asks corporate management and logistics professionals from a wide range of industries, "Which 3PL's (third-party logistics companies) do you think do the best job?" In total, more than 140 companies were nominated. Total Logistic Control was the only company among the winners that offers refrigerated and dry logistics on both a domestic and international level.

William T. Donovan, C2 Chairman and CFO, said, "We are gratified to be recognized in this manner by our customers and to see ourselves climb higher on the scale of excellence. Our continued focus on delivering superior, value-added logistics solutions would not be possible without the commitment and performance of each of our TLC associates. TLC isn't the biggest, but as this survey demonstrates, we are among the best."

The Top Ten selection comes on the heels of the company's announcement of a new $135 million contract with WLR Foods for comprehensive supply chain management services.

Milwaukee-based C2, Inc. is a new public company principally engaged in third-party product distribution services and equipment manufacturing. C2's operating units include Total Logistic Control, the nation's only third-party provider of refrigerated and non-refrigerated integrated logistic services which include warehousing, transportation, distribution, packaging and international freight forwarding; and Zero Zone, a manufacturer of refrigerated and freezer display cases used in grocery, convenience and drug store chains for retail merchandising of food, beverage and floral products.

This press release contains forward-looking statements within the meaning of the Private Securities Reform Act of 1995 concerning, among other things, C2, Inc.'s prospects for its operations. These risks and uncertainties are more fully described in the C2, Inc. prospectus filed with the Securities and Exchange Commission. Should one or more of these risks or uncertainties materialize, or should certain assumptions prove incorrect, actual results may vary in material aspects from those currently anticipated.