C.T.F.A.: California Growers Predict a High Quality Summer Fruit Harvest.Business Editors REEDLEY Reedley may refer to:
Growers of fresh California California (kăl'ĭfôr`nyə), most populous state in the United States, located in the Far West; bordered by Oregon (N), Nevada and, across the Colorado River, Arizona (E), Mexico (S), and the Pacific Ocean (W). peaches A peach is a type of fruit. Peaches may refer to:
Growers are so confident in this year's fruit quality that they've initiated a new program with supermarkets nationwide to give shoppers a preview of this year's harvest. "Advances in handling and storage continue to improve the eating quality of fresh tree fruit, but the best way for consumers to understand is by tasting," said Dave Parker
Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. for the California Tree Fruit Agreement. The group represents the state's 2000 growers, and is conducting a new "Tasting is Believing" program that encourages grocery store personnel to give shoppers a sample of the fruit before they buy. "We know once consumers taste a juicy, delicious bite of our fruits this season, they'll want more. So, we are urging shoppers to ask their produce clerk for a taste." California peaches and nectarines started coming off the trees in late April, with plums expected to start harvest in mid-May, Parker said. Harvest is a little behind the mark set a year ago, running about seven days later in most major growing areas. The state accounts for about 75 percent of the entire U.S. summer fruit crop. Growers are expecting to produce more than 50 million boxes of peaches, plums and nectarines during the 2001 summer season--equal to 1.3 billion pounds of fruit. However, an early spring frost and hail storms in some growing areas meant a 10 percent drop in production overall. Plums were hardest hit by the adverse weather, with just 11.5 million 28-pound boxes of fruit expected to be harvested this year. That compares 14 million boxes last year, and well off the record 17.3 million boxes produced in 1997. Peaches and nectarines are at more normal levels, with record production of new white-fleshed "Summerwhite" varieties expected. CTFA CTFA Cosmetic, Toiletry, and Fragrance Association CTFA Certified Trust and Financial Advisor CTFA Canadian Table of Frequency Allocations CTFA Certificate in Teaching French to Adults predicts 16.2 million 25-pound boxes of traditional yellow peaches and 3.7 million boxes of Summerwhite peaches will be harvested this season. This compares to 18.1 million yellows and 3.2 million boxes of Summerwhites in 2000. For nectarines, the industry hopes to harvest 14.7 million boxes of yellow nectarine nectarine (nĕk'tərēn`), name for a tree (Prunus persica var. nectarina) of the family Rosaceae (rose family) and for its fruit, a smooth-skinned variety of the peach. varieties and 4.5 million boxes of Summerwhites. This compares to 16.8 million and 3.7 million boxes, respectively. Parker said Summerwhite varieties now make up almost 20 percent of the California harvest. |
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