C.R. England Selects EXTOL Business Integration Solution.

Leading Shipper Leverages B2B Software to Facilitate Company Growth

POTTSVILLE, Pa. -- C.R. England, an industry leader in providing temperature-controlled trucking, brokerage, intermodal and container service, has selected Extol business Integration software to enable their IT team to effectively support their rapid growth and expansion. Extol is a leading provider of B2B integration software applications for both internal and external collaboration.

A $600 million privately-held company based in Salt Lake City, C.R. England chose the EXTOL Integrator because of its ability to automate much of the routine, day-to-day functioning of their EDI initiative, which spans all four divisions of the company. EDI now requires less than one full-time staff member of a limited IT department to support all EDI activities including on-boarding new customers, adapting to customers' individual document and process requirements, and integration with C.R. England back-end systems.

"With our legacy EDI system, we couldn't keep up with our sales department," explains Dirk Anderson, C.R. England Vice President, Technology. "Our IT team could only handle 1-2 new customers per month, and our sales team was selling at a rate of 5-6 new customers per month. We knew we had to make a change to support the company's growth."

C.R. England formerly had one full-time employee completely dedicated to EDI. Now, because the automated functionality of the EXTOL Integrator, and the fact that it does not require custom programming, that employee spends only 30% of his time on EDI, and can devote more time to strategic projects.

"The company was in an enviable position," says Steve Rosen, Extol Vice President, Marketing. "Their business was growing faster than their ability to support it." With the EXTOL Integrator, they have not only met their goal of meeting the requirements of their sales department, but have also reduced VAN costs, and improved customer satisfaction and enterprise-wide efficiency through EDI integration with their ERP, logistics and wireless communication systems.

More than 100,000 EDI transactions are processed by C.R. England each month, as well as direct communications from trucks enroute. Every truck is in constant contact with the shipping department via Qualcomm, a wireless communications system, which integrates with Extol. This enables C.R. England to provide customers with real time shipping status reports.

The company is achieving one of its central initiatives - customer satisfaction - through its efficient use of EDI with customers such as Nestle, Dole and ConAgra. In addition, because of the ease of use of the Extol solution, they plan to help their smaller customers begin using EDI.

About EXTOL International, Inc.

EXTOL International, Inc. is a leading provider of B2B integration application software for resource constrained companies who want to integrate demand driven supply chains. Extol solutions are ready-to-use applications that target multiple B2B and internal challenges with a common integration platform that empowers existing IT teams to respond rapidly to new business opportunities and demands. Extol solutions are also available preconfigured to address specific electronic commerce applications including EDI, AS2, XML, data synchronization (1SYNC) and the integration and management capabilities required to take full advantage of supply chain functionality. For more information, please visit www.EXTOL.com.