C.R. England Drives Life into National Marketing Campaign with New Agency of Record Axis41.SALT LAKE CITY -- Salt Lake City-based transportation and logistics services company C.R. England (www.crengland.com) today announced that it has named brand strategist and marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales agency Axis41 (www.axis41.com) as its agency of record. Axis41 was chosen based on its proven ability to deliver integrated marketing programs and events that meet and exceed client expectations, and was tasked with refining the trucking company's 86-year old brand story while also creating a new marketing direction. C.R. England recently unveiled its new, comprehensive marketing campaign on Monday, July 24, during an employee event and job fair, where 7X NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. Champion Richard Petty Richard Lee Petty (born July 2, 1937) is a former NASCAR Winston Cup Series driver. "The King," as he is nicknamed, is most well-known for winning the NASCAR Championship seven times (Dale Earnhardt is the only other driver to accomplish this feat),winning a record 200 races shared his life experiences, which closely aligns with C.R. England's marketing foundation and credo: Drive Life. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. C.R. England Chairman Dan England, "Axis41 worked with us to truly understand our brand history and developed strategies that combined our past heritage with the future business direction of our company." "Since 1920, C.R. England has become the largest transporter of refrigerated re·frig·er·ate tr.v. re·frig·er·at·ed, re·frig·er·at·ing, re·frig·er·ates 1. To cool or chill (a substance). 2. To preserve (food) by chilling. goods in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. with over 2,900 trucks," said Axis41 Partner Ron Pynes. "With this history and dedication to customers and its employees, it is an honor to be a partner with one of the nation's most recognized brands." Building on its success with other local and national clients, including ADP (1) (Automatic Data Processing) Synonymous with data processing (DP), electronic data processing (EDP) and information processing. (2) (Automatic Data Processing, Inc., Roseland, NJ, www.adp. Lightspeed, ClearOne Communications, Backcountry.com, Intermountain Healthcare, Park City Mountain Resort Park City Mountain Resort is a ski resort in Park City, Utah. The resort has been a major tourist attraction for skiers from all over the United States, as well as main employer for many people in Park City. and Stein Eriksen Lodge, Axis41 will continue to work with C.R. England's executive team to rollout the trucking company's internal and external marketing communications programs. ABOUT AXIS41 Bringing a revolutionary approach to marketing communications, Salt Lake City-based Axis41 comprises a team of communication and program design specialists who strategically use and develop a wide variety of marketing and Web tools to effectively create a measurable voice that radiates from their clients' organizations. Included among Axis41 clients are: C.R. England, Ciena Corporation, ClearOne Communications, FranklinCovey, Symantec, ADP Lightspeed, Novell, Park City Mountain Resort, SelectHealth, VISTA Staffing Solutions, and Intermountain Healthcare. Learn more - visit www.axis41.com. Axis41 is a trademark of Axis41 Incorporated in the United States and other countries. All other brand and product names are trademarks or registered trademarks of their respective companies. |
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