C. R. Bard Launches Patient-Oriented Web Site to Educate Consumers On New Treatments for Chronic Heartburn.Business Editors and Medical/Health Writers MURRAY HILL, N.J.--(BW HealthWire)--Nov. 17, 2000 C.R. Bard, Inc. (NYSE-BCR) today announced the launch of a patient-oriented Web site, www.endocinch.com containing valuable information about its innovative, incisionless alternative treatment for gastroesophageal reflux disease gastroesophageal reflux disease (GERD) Disorder characterized by frequent passage of gastric contents from the stomach back into the esophagus. Symptoms of GERD may include heartburn, coughing, frequent clearing of the throat, and difficulty in swallowing. (GERD GERD gastroesophageal reflux disease. GERD abbr. gastroesophageal reflux disease GERD ), commonly referred to as chronic heartburn heartburn, burning sensation beneath the breastbone, also called pyrosis. Heartburn does not indicate heart malfunction but results from nervous tension or overindulgence in food or drink. . Through the speed of the Internet, consumers will discover that viewing the method that is now available to control the symptoms of chronic heartburn is just a few clicks away. Visitors to the site will be able to see Bard's EndoCinch(TM) suturing system, a procedure which can significantly reduce the use of medication, relieve symptoms and decrease regurgitation regurgitation /re·gur·gi·ta·tion/ (re-ger?ji-ta´shun) 1. flow in the opposite direction from normal. 2. vomiting. for the 15 million American adults who suffer from chronic heartburn each day. Physicians using the EndoCinch(TM) system create plications, or pleats, near the "valve" at the top of the stomach in an outpatient procedure that allows for faster recovery time than standard procedures, thus enabling some patients to achieve freedom from symptoms in a matter of days, not weeks. "Site visitors will learn more about Bard's EndoCinch(TM) system, currently being used at major medical centers all over the country to treat the painful, burning sensations of GERD in a user-friendly way," said Bard Chairman and Chief Executive Officer, William H. Longfield. Bard's patient-oriented Web site will deliver the latest news and information on the EndoCinch(TM) system, including patient testimonials, along with educational material about GERD, and helpful links to heartburn-focused advocate groups. The site even includes a "Find a Physician" link which offers patients the opportunity to identify a physician in their area who offers the EndoCinch(TM) system simply by entering in their state. Bard is launching this web site prior to National GERD Week, November 19-25, 2000, to allow GERD sufferers to get helpful information about their condition. C.R. Bard, Inc. (www.crbard.com) headquartered in Murray Hill, New Jersey
Medical specialty dealing with the urinary system and male reproductive organs. It traces its origin to medieval lithologists, itinerant healers who specialized in surgical removal of bladder stones. , oncology and surgical specialty surgical specialty A specialty of health care in which interventions constitute a significant component of Pt management Examples OB/GYN, ophthalmology, ENT, surgery–cardiothoracic, colorectal, general, neurologic, orthopedic, plastic, urology. products. Bard Interventional Products, a division of Bard, is located in Billerica, Massachusetts, and specializes in the field of gastroenterology. For more than ten years, Bard Interventional Products has been developing minimally invasive diagnostic and therapeutic products used in conjunction with procedures requiring flexible endoscopy endoscopy Examination of the body's interior through an instrument inserted into a natural opening or an incision, usually as an outpatient procedure. Endoscopes include the upper gastrointestinal endoscope (for the esophagus, stomach, and duodenum), the colonoscope (for the . |
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