C-suite Is Critical Target for Information Technology Marketers.Business Editors & High-Tech Writers NEW YORK--(BUSINESS WIRE)--July 22, 2002 Forbes.com According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the Forbes.com "Technology Survey 2002": Senior Executives Are More Involved With IT Solutions & Purchase Decisions Than Ever Before Senior corporate executives are more involved than ever in their company's technology business solutions and related purchase decisions, according to technology survey results released today by Forbes.com. This is not surprising considering the current downturn Downturn The transition point between a rising, expanding economy to a falling, contracting one. downturn A decline in security prices or economic activity following a period of rising or stable prices or activity. in the U.S. economy. The online survey, conducted by Insight Express on behalf of Forbes.com, also looked at C-level executives' attitudes about technology and expectations for future corporate investments in information technologies. The "Forbes.com Technology Survey 2002" is available free at www.forbes.com/research. Some highlights: Technology Investments & Related Decision Making - C-level executives use the Web throughout the workday and even more so before and after regular business hours on weekdays; on weekends, they spend 10% more time online than non C-level execs. - C-level executives rely on the Web to help in their technology investment decision-making. Attitudes Toward Technology - Regardless of title, both C-level execs and non C-level execs think that the use of technology leads to efficiency and productivity and that technology proficiency pro·fi·cien·cy n. pl. pro·fi·cien·cies The state or quality of being proficient; competence. Noun 1. proficiency - the quality of having great facility and competence is a required core company competency COMPETENCY, evidence. The legal fitness or ability of a witness to be heard on the trial of a cause. This term is also applied to written or other evidence which may be legally given on such trial, as, depositions, letters, account-books, and the like. 2. . Online Activities - C-level executives use the Web throughout the workday and even more so before and after regular business hours on weekdays; on weekends, they spend 10% more time online than non C-level execs. - C-level executives rely on the Web to help in their technology investment decision-making. "Given the depressed state of the technology sector, we were pleasantly surprised that the C-suite is bullish Bullish Word used to describe an investor's attitude. Bullish refers to an optimistic outlook, while bearish means a pessimistic outlook. bullish about their IT spending plans," said Forbes.com President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. James Spanfeller. "The survey results also underscore The underscore character (_) is often used to make file, field and variable names more readable when blank spaces are not allowed. For example, NOVEL_1A.DOC, FIRST_NAME and Start_Routine. (character) underscore - _, ASCII 95. our belief that C-level executives are even more critical targets for IT marketers, in addition to traditional IT management - and that the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the is the place to reach senior-level executives with their branding messages." About Forbes.com Forbes.com Inc. (www.forbes.com), home page for the world's business leaders, is among the most trusted resources for senior business executives, providing them the uncompromising commentary, concise analysis, relevant tools and real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. reporting they need to succeed at work, profit from investing and have fun with the rewards of winning. Forbes.com includes real-time original reporting on business, technology, investing and lifestyle; stock and mutual fund quotes; comprehensive company profiles; a wide array of interactive tools, calculators and databases, including People Tracker, the annual Forbes Lists; the Forbes.com Video Network; a Lifestyle section that currently focuses on high-end vehicles, collecting, real estate, travel, wine and food, and sport; and the complete online editions of Forbes' magazines. |
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