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C-bridge Selects New EVP of Product Management and Chief Technology Officer.


Business/Technology Editors

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Feb. 26, 2001

Veteran Product Strategist strat·e·gist  
n.
One who is skilled in strategy.

Noun 1. strategist - an expert in strategy (especially in warfare)
strategian

market strategist - someone skilled in planning marketing campaigns
 to Lead the Development of e-Enterprise

Solutions that Provide Client ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  in Unprecedented Timeframes

C-bridge (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: CBIS CBIS Computer Based Information System
CBIS Christian Brothers Investment Services
CBIS Cincinnati Bell Information Systems
CBIS Chinese Biodiversity Information System
CBIS Certified Brain Injury Specialist
), the originator of the iSolutions approach to e-Enterprise consulting and services, today announced it has appointed Larry Alston as the company's first Executive Vice President of Product Management and Chief Technology Officer. Alston brings a depth of experience in product development to C-bridge's seasoned management team, and positions C-bridge to evolve its solutions to meet the demands of a rapidly changing market. The creation of an EVP EVP Executive Vice President
EVP EGR (Exhaust Gas Recirculation) Valve Position Sensor
EVP Electronic Voice Phenomenon
EVP Europäische Volkspartei (Germany)
EVP Employee Value Proposition
 of Product Management is a natural progression of C-bridge's "productized" approach to services and solutions and key to the Company's commitment to providing its clients with measurable and sustainable return on investment and assets.

One of Mr. Alston's first priorities will be to launch the blueprint for C-bridge's Business Service Provider (BSP BSP

Bromsulphalein, a dye used in the study of liver function. See also sulfobromophthalein clearance test.
) initiative, based upon XML-based platforms and standards. This innovative consulting model will enable C-bridge to help clients digitize To convert an image or signal into digital code by scanning, tracing on a graphics tablet or using an analog to digital conversion device. 3D objects can be digitized by a device with a mechanical arm that is moved onto all the corners. , automate, and audit strategic business processes with greater speed and innovation using iSolutions. The new iSolutions will combine elements of pre-built, software components (net services) tied together with strategic business process, which are extensions of XML-based standards. Furthermore, Alston will also develop offerings that will enable C-bridge's clients to create and manage inter-organizational business process with their business partners.

Commenting on Alston's appointment, C-bridge chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Joe Bellini said, "Larry is a seasoned professional with the expertise and successful track record we look for in our senior executives. We look to Larry and his team to further evolve and refine the strategic advantages inherent to C-bridge iSolutions through leading edge technology. Larry and our Product management group will quickly place C-bridge in the unrivaled position of providing the most rapidly deployable, high return, strategic solutions available for managing e-Enterprise value chains."

Alston brings more than two decades of technology and business experience, and comes to C-bridge from the eXcelon Corporation, where he most recently held the position of Chief Technology Officer and Vice President of Product Strategy. In that role, Alston successfully defined and executed the company's product strategy for the eBusiness sector and enabled the company's move into the B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
 space. Alston conceived of and lead the product efforts to launch the industry's first XML-based information server. The eXcelon XML XML
 in full Extensible Markup Language.

Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations.
 data server is currently the world's most widely deployed XML server on the market and provides the underpinnings of the next generation XML-based Integration server from eXcelon. Under Alston's product vision and strategy leadership, eXcelon Corporation's B2B division grew from $2 million to $20 million during the year 2000.

Regarding his role with C-Bridge, Alston said, "I am impressed with C-bridge's ability to provide a unique and reliable advantage to its clients through its deep experience, industry focus, and distinctive approach to productized services. Having these strengths to draw upon, C-bridge is well-positioned to endure as a leading, second generation Internet consultancy and meet the growing demand of key, vertical companies that are committed to making an e-Enterprise transformation." Moving forward, Alston says he is committed to complementing C-bridge's strengths by rolling out products that will shorten the lifecycle of projects, ensure superior quality, and enable C-bridge to achieve an even higher level of deliverable for its clients.

About C-bridge

C-bridge (NASDAQ: CBIS) is the originator of the iSolutions approach to e-Enterprise consulting and services. A noted provider of quality, industry-focused e-Enterprise solutions and consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.)
service - work done by one person or group that benefits another; "budget separately for goods and services"
 to the Global 2000 and emerging industry leaders, C-bridge's experience, execution and strategic counsel to enterprises striving to effectively manage their value chains have earned recognition worldwide. C-bridge ISolutions are the new breed of "productized" services designed and assembled to provide organizations with reliable standards-based, business and technology architecture. iSolutions integrate the e-Enterprise and value chains to retain customers, expand markets and improve efficiencies.

Headquartered in Cambridge, Massachusetts This article is about the city of Cambridge in Massachusetts. For the English university town, see Cambridge, England. For other places, see Cambridge (disambiguation).
Cambridge, Massachusetts is a city in the Greater Boston area of Massachusetts, United States.
, C-bridge is distinguished by its commitment to education as a driver of better decisions, a catalyst for change and a facilitator for successful implementation of strategy. C-bridge works continuously to ensure the success of its clients by providing mentoring, knowledge transfer and executive education to thousands of industry leaders per year. More information about C-bridge can be found at www.c-bridge.com.

"Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
" Statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995

This release contains information about future expectations, plans, and prospects of C-bridge's management that constitute forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 for purposes of the safe harbor provisions under the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the profitability of the Company's contracts, the Company's ability to retain existing clients and attract new clients, the Company's ability to hire, train, and retain qualified employees, the Company's ability to continue to develop effective sales and marketing capabilities, the Company's ability to keep pace with the Internet's rapid technological changes, evolving industry standards and changing client requirements, worldwide business use of the Internet, the Internet, the, international computer network linking together thousands of individual networks at military and government agencies, educational institutions, nonprofit organizations, industrial and financial corporations of all sizes, and commercial enterprises  growth in the number of web access devices per user, the occurrence of any failure of the Internet, the continued improvement of security on the Internet, general economic and industry conditions, as well as other factors noted in the Company's Registration Statement on Form S-1 dated December 16, 1999, as filed with the Securities and Exchange Commission and in the Company's Annual Report on Form 10-K/A for the year ended December 31, 1999.

C-bridge is a trademark of C-bridge Internet Solutions, Inc. All other trademarks are the property of their respective companies.

EDITORS' NOTE: This and other information about C-bridge is available on the company Web site (www.c-bridge.com)
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 26, 2001
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