C-bridge Launches Global Education Program to Instruct Senior Execs in Industry-Specific E-Business Strategy.

Business/Technology Editors

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Feb. 2, 2000

'iSolutions' Executive Forums Take E-Business

Mentoring Expertise on the Road

C-bridge Internet Solutions, Inc. (Nasdaq:CBIS), a full-service provider of strategic e-business solutions, today announced a new executive education program designed to instruct senior executives in the process of developing effective, industry-specific e-business solutions. The iSolutions Executive Forums will be conducted with CEOs, CIOs, and other senior-level managers of Global 1000 companies at approximately weekly intervals around the world. The sessions will be facilitated by C-bridge Chief Strategy Officer Richard Putz, a 25-year management consulting veteran, best-practices strategist, and experienced educator who is certified as a &uot;Jonah's Jonah&uot; by the prestigious Goldratt Institute.

The iSolutions forums will provide much-needed education and mentoring at the senior executive level for decision-makers who are facing difficult choices about how to transform their business to stay competitive in the Internet economy. The forums will focus on e-business strategy and application development to meet the needs of particular vertical markets, with the greatest emphasis on the needs of the financial, retail, manufacturing, and aerospace industries. C-bridge will draw upon its demonstrated strength in developing industry-specific solutions, its proven methodology for rapidly developing and deploying e-business solutions, and its extensive experience mentoring senior executives and empowering them for e-business transformation.

&uot;C-bridge is pioneering a more complete lifecycle approach to e-business transformation, spanning from executive education to strategy development to implementation and transformation. That's the only way to effect real change,&uot; said Bruce Richardson, Senior Vice President of Research, AMR Research.

Richard Putz will guide participants through a comprehensive diagnosis process that will allow them to begin mapping their business transformation and determine Return on Investment. The Diagnosis portion of the program will include an Internet Strategy Analysis, Business Value Analysis, and an Internet Readiness Assessment. C-bridge will present case studies based on actual e-business solutions developed for leading corporations such as Chevron and Polo Ralph Lauren, including a multimedia presentation of resulting Internet-based transactions and services.

&uot;Now that most executives recognize the importance of an Internet strategy, we saw the need for more focussed sessions that would arm company leaders with the specific tools and substantive information to begin transforming their business,&uot; said Putz. &uot;While many organizations give lip service to knowledge transfer, no other e-business consultant can match C-bridge's experience as an educator, or our track record in empowering organizations to be self-sustaining.&uot;

Accelerating E-Business Transformation through iSolutions

Forum participants will learn how to take advantage of iSolutions to accelerate their e-business applications and reduce the risks associated with new technologies. An iSolution is a combination of a proven business strategy, workflow template, and technical architecture that provides a best-in-class solution for a particular business need. C-bridge has developed an extensive library of industry-specific iSolutions that enable organizations to leverage the wisdom of companies that went before them and reduce the need for customization. Since business and technology are constantly evolving, iSolutions are environments, rather than traditional applications.

Participants will also receive an introduction to C-bridge's Profit Life Cycle Management (PLCM) methodology, an ongoing process of expanding and improving business through technology. The PLCM approach enables organizations to produce cycles of value from one development phase to another, and to synergize the parts of an organization to work together to achieve the greatest benefit for the organization as a whole.

&uot;While C-bridge is recognized for its ability to provide cutting-edge e-business solutions for today's corporate giants and Internet pioneers, we can also teach organizations of all kinds to be e-business innovators,&uot; explains C-bridge CEO Joe Bellini. &uot;C-bridge's talented project leaders are distinguished not only by their extensive experience in key vertical industries, but also by their ability to recognize patterns, capture knowledge, and turn successful implementations into repeatable solution sets. We created our iSolutions Forums because we understand that executive decision-makers need reliable, practical information and proven solutions that yield measurable results.&uot;

The iSolutions Executive Forums are a natural extension of C-bridge's educational offerings, which include programs for clients, partners, and employees combined under an institutional umbrella called the C-bridge Institute. For the past two years, C-bridge has partnered with Cambridge Executive Enterprises to offer a series of two-day seminars led by renowned technology/management lecturer and C-bridge co-founder, Dr. John J. Donovan. These seminars, designed to help global organizations develop an Internet vision, have been attended by approximately 10,000 high-level executives annually.

The first iSolutions Executive Forum is scheduled for February 15, 2000 in Dallas. The next seminars are scheduled for February 21 and 22 in Melbourne, Australia, and February 23 and 25 in Sydney, Australia.

Richard Putz, Lecturer

As Chief Strategy Officer, Richard Putz works closely with CEO Joe Bellini to define C-bridge's corporate strategy and direction. As Executive Vice President of Industries and Diagnostics, Mr. Putz is responsible for overseeing the delivery of C-bridge's RAPID Value(TM) Diagnostic Program, providing iSolutions for industry sectors, designing business patterns and frameworks, and running education and training services. Mr. Putz has more than 25 years experience in industry, finance, retail, and management consulting, with a focus on supply/service chain management, strategic planning, and process optimization. He has held senior positions at two of the Big Eight consulting firms and is an expert practitioner of the Theory of Constraints management discipline developed by physicist Dr. Eliyahu M. Goldratt. Prior to joining C-bridge, Mr. Putz served as Senior Director and Regional Vice President within the Industrial practice of Oracle Corp.

About C-bridge

Founded in 1996 and based in Cambridge, Massachusetts, C-bridge is a full-service provider of e-business solutions. C-bridge creates business value for clients through its experience-driven ability to diagnose and resolve business and technology issues, develop business and technology strategies, and deliver advanced Internet applications and solutions. C-bridge also provides executive educational services to assist business leaders in successfully defining and implementing e-business transformation and collaboration. For more information on C-bridge, visit www.c-bridge.com.

&uot;Safe Harbor&uot; Statement under the Private Securities Litigation Reform Act of 1995

This release contains information about future expectations, plans, and prospects of C-bridge's management that constitute forward-looking statements for purposes of the safe harbor provisions under the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the profitability of our fixed-price contracts, our ability to hire, train, and retain qualified employees, our ability to continue to develop effective sales and marketing capabilities, and our ability to keep pace with the Internet's rapid technological changes, evolving industry standards and changing client requirements, and other factors that are discussed in the Company's amended registration statement on Form S-1 dated December 16, 1999 on file with the Securities and Exchange Commission.

C-bridge is a trademark of C-bridge Internet Solutions, Inc. All other trademarks are the property of their respective owners.

EDITORS' NOTE: This and other information about C-bridge is available on the company Web site (www.c-bridge.com).