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C-bridge Appoints New Executive VP of Sales and Marketing to Manage Aggressive Growth Program.


CAMBRIDGE, Mass.--(BUSINESS WIRE)--May 6, 1999--

Mark Cosway Brings Expertise in Supply Chain Management

and Business Process Optimization Process optimization is the practice of making changes or adjustments to a process, to get results.

Optimization is the use of specific techniques to determine the most cost effective and efficient solution to a problem or design for a process.
 

C-bridge Internet Solutions, a leading developer of Internet-based business applications and strategies, today announced the appointment of Mark Cosway as Executive Vice President of Sales and Marketing. In this position, Mr. Cosway is responsible for managing C-bridge's Worldwide Sales Operation and driving the marketing program to support C-bridge's growth objectives.

"The addition of Mark to our executive team is a tremendous asset to C-bridge and will ensure that we continue to experience the explosive growth that has characterized our business over the past six months," said Joe Bellini, President and COO of C-bridge. "As more and more companies view the Internet as a competitive weapon, we'll be looking to Mark to identify opportunities where C-bridge's expertise can help organizations drive business value while making the transition from the physical to the electronic world."

Mark Cosway has more than 18 years experience in entrepreneurial sales and marketing across multiple industry segments. He has spent the past 10 years creating and developing the supply chain planning and optimization market space. Before joining C-bridge, Cosway was Director of Global Accounts for i2 Technologies, Inc., where he was responsible for marketing and selling electronic Business Process Optimization solutions to Global 100 companies. He also helped develop the i2 sales and marketing methodology in the account planning "Account Planning is the discipline that brings the consumer into the process of developing advertising. To be truly effective, advertising must be both distinctive and relevant, and planning helps on both counts.  and qualification areas. The business process solutions that Cosway defined for his customers at i2 Technologies typically generated business value 10 times the costs of these projects.

"I believe the value of the Internet solutions developed by C-bridge will be even greater than those in the traditional supply chain realm," says Cosway. "C-bridge has the intellectual capital and the technical expertise not only to help companies reinvent re·in·vent  
tr.v. re·in·vent·ed, re·in·vent·ing, re·in·vents
1. To make over completely: "She reinvented Indian cooking to fit a Western kitchen and a Western larder" 
 themselves for the electronic world, but to develop effective strategies that enable them to see business value quickly. This is important as time-to-market becomes the critical success factor in today's highly competitive business environment."

Prior to i2, Cosway established central U.S. operations for Enterprise Planning Systems, the first company to bring to market an Advanced Planning System (APS) for manufacturing-centric Global 500 organizations. Cosway was also President and Co-Founder of Synertech, a Canada-based technology start-up company start-up company

A new business.
 that developed and marketed state-of-art ultrasonic ultrasonic /ul·tra·son·ic/ (-son´ik) beyond the upper limit of perception by the human ear; relating to sound waves having a frequency of more than 20,000 Hz.

ul·tra·son·ic
adj.
1.
 measuring systems.

International Data Corporation, a leading provider of Information Technology data and analysis, last year predicted a four-fold increase in the number of Web users and a 40-fold increase in the number of Web transactions between 1998 and 2002. This explosive growth in Internet use is forcing companies to examine business processes and explore where new market channels can be exploited and efficiency increased.

C-bridge offers a full suite of services designed to identify and generate business value through the use of enabling technologies. C-bridge guides clients through the diagnosis and delivery of a comprehensive business solution.

About C-bridge

Founded in 1996 and based in Cambridge, Mass., C-bridge Internet Solutions drives business value for clients through Internet-enabled business process change. C-bridge builds Internet based business solutions by first establishing our client's strategy, business case, and architecture for the Internet and then delivering on this blueprint through deep technical expertise. C-bridge competes in the Internet services arena with firms such as Sapient sa·pi·ent  
adj.
Having great wisdom and discernment.



[Middle English, from Old French, from Latin sapi
 Corp. (Nasdaq:SAPE SAPE Sapient Corp (stock symbol)
SAPE Substance Abuse Prevention Education
SAPE Survivable Adaptive Planning Experiment
SAPE Sexual Assault Prevention and Education
), Scient Corp., Viant Corp., and Razorfish Razorfish is a common name used for two unrelated groups of fishes:
  • The genera Aeoliscus and Centriscus of the family Centriscidae, also known as shrimpfishes
  • The genus Xyrichtys of the family Labridae
, Inc. (Nasdaq:RAZF). C-bridge clients include Chevron, US West, Harley-Davidson, Polo Ralph Lauren Polo Ralph Lauren (NYSE: RL) is American fashion designer Ralph Lauren's luxury lifestyle company. Polo Ralph Lauren specializes in high-end casual/semi-formal wear for men and women, as well as accessories, fragrance, and housewares. , Aegon, Allmerica, Cardinal Health <includeonly></includeonly>

Cardinal Health (NYSE: CAH) is a premier, global healthcare company dedicated to making healthcare safer and more productive. Overview
Headquartered in Dublin, Ohio, Cardinal Health, Inc.
, Caterpillar, Steelcase, Liz Claiborne This article is about the corporation Liz Claiborne Inc. For the fashion designer who founded the company, see Liz Claiborne (fashion designer).

Liz Claiborne Inc.
, and Toyota. C-bridge has strategic relationships with industry leaders Hewlett-Packard and Oracle, while also supporting executive Internet training for the customers of Oracle, HP, Microsoft, Informix Software, i2 Technologies and Lawson Software (Lawson Software, St. Paul, MN, www.lawson.com) A software company that specializes in ERP for vertical markets including health care, retail, public sector, professional and financial services. . The company is financed through private equity investments from Cambridge Technology Enterprises and Cambridge Samsung Partners. For more information on C-bridge, visit www.c-bridge.com.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 6, 1999
Words:630
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