C-Tribe, Inc. Unveils The Next Generation of Its Web Venture, C-Tribe.com, Offering the Complete Clicks and Mortar Solution.

Business Editors/High-Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--June 1, 2000

Site Re-Launches with an Unprecedented Array of Online and Off-line

Services, Including Everywhere Access to Cash-Back Rewards for

Off-Line Shopping

C-Tribe, Inc. (www.c-tribe.com), today announced the launch of a completely re-designed and expanded version of its flagship Internet offering, C-Tribe.com, with a unique new business model designed to drive on-line shoppers to off-line establishments. The re-launch incorporates new and increased services, including a new site interface created for seemless navigation. With C-Tribe's new offerings, the Company positions itself as the first credit-card based rewards network to provide shoppers access to its offers from wherever they are -- via the Internet, phone, and Internet-enabled wireless devices.

For shoppers, C-Tribe offers benefits in the form of cash-back rewards, comprehensive store information, and everywhere access to cash-back offers. For merchants, C-Tribe is a powerful marketing vehicle that generates sales and maximizes brand value.

"We have redesigned C-Tribe and have enhanced our services in order to better serve both our shoppers and merchants partners," said Tim Brennan, president and co-founder of C-Tribe, Inc. "Today, retailing success depends on the ability to maintain both on-line and off-line capabilities. With C-Tribe's new 'all-electronic' model,' we have not only created a truly unique business that unites the two worlds, but have positioned our network for the wireless future."

      C-Tribe's new features for shoppers include:

--  Free Membership
    Becoming a C-Tribe member is completely FREE for consumers

--  Cash-Back Rewards
    Shopping club members will receive cash-back for shopping at top
    national off-line stores

--  Everywhere Access
    Shoppers can activate C-Tribe cash-back offers anytime, from
    wherever they are, via the Internet, toll free telephone number,
    or hand-held wireless devices

--  Comprehensive Store Information
    Shoppers receive comprehensive store information for each of
    C-Tribe's merchant partners' stores, including locations,
    directions, what's new in stores, and what's on sale

--  Editorial Content
    C-Tribe's professional journalists, the C-Scribes, offer shoppers
    up-to-date information on a variety of topics, including home,
    health, travel, food, technology, entertainment, and style

--  Ease of Use
    Using C-Tribe is easy -- shoppers simply activate offers and shop
    with a C-Tribe registered credit card. They pay full price at the
    store -- there are no coupons or membership cards to present

      C-Tribe's new features for merchants include:

--  Increased Store Traffic
    By highlighting merchants' brands on C-Tribe's web site and giving
    shoppers the incentives and information they need to shop, C-Tribe
    will drive traffic to its merchant partners' off-line stores

--  Incremental Revenue
    Merchants can increase their revenue by reaching C-Tribe members
    whenever and wherever they are making purchasing decisions

--  Maximized Brand Value
    Merchant partners are prominently featured on C-Tribe's site,
    their store information is included in exclusive editorials, and
    their brand is separated from promotional activity at the
    point-of-sale

--  Effective Promotional Spending
    Merchants spend their promotional dollars effectively because they
    only pay when C-Tribe has generated a sale for them

--  Ease of Use
    C-Tribe offers retail merchants a fast and easy way to become a
    C-Tribe partner. All merchants need to do is sign up and provide
    C-Tribe with a logo

The Company re-launches with a number of leading national retailers, some of which include Blockbuster, Darden Restaurants (Olive Garden, Red Lobster, Bahama Breeze), Wards, Olan Mills, and SuperShuttle. Additional merchant relationships will be announced in the near future.

"C-Tribe's new services offer a powerful proposition to both shoppers and merchants," said Aneysha Pearce, vice-president of marketing and C-Tribe co-founder. "By uniting the on-line and off-line worlds, and offering shoppers `everywhere access' to our cash-back rewards, we have increased C-Tribe's value, while positioning the Company as an important player in the ever-changing commerce landscape. C-Tribe is committed to offering unique services unlike any other off-line rewards network."

C-Tribe will continue to focus on expanding its network through strategic partnerships and aggressive marketing efforts. The company currently has exclusive new features and partnerships in development.

About C-Tribe, Inc.

Based in San Francisco, California, C-Tribe, Inc. has developed a proprietary rewards network that unites the on-line and off-line worlds. The company's first venture, C-Tribe.com, is an Internet-based shopping club that uses this network to drive on-line shoppers to its merchant partners' off-line establishments. C-Tribe.com is the first off-line rewards program to offer its club shoppers everywhere access to its merchants' cash-back offers via the Web, telephone and wireless devices. C-Tribe, Inc. is committed to utilizing the most advanced technologies to develop products and services that enable brick-and-mortar merchants to drive traffic and maximize sales in the off-line world. The company was founded in 1998 and is privately held. For more information, visit www.c-tribe.com.