C-Cube wins SMC, one of China's top VideoCD manufacturers, with its advanced VideoCD technology; SMC commits to C-Cube's CL680 to deliver its new generation of VideoCD players.MILPITAS, Calif.--(BUSINESS WIRE)--March 19, 1997--C-Cube Microsystems (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CUBE) announced today that Shell Manufacturing Holding Corporation (SMC SMC Saint Mary's College SMC Santa Monica College SMC Solaris Management Console SMC Smooth Muscle Cell SMC Small Magellanic Cloud (also see LMC) SMC Safety Management Certificate (maritime shipping) ), one of the top VideoCD brand names in China and a leading manufacturer of home electronics throughout Asia, has selected C-Cube's CL680 Advanced VideoCD Decoder A hardware device or software that converts coded data back into its original form. See decode and MPEG decoder. as the core engine for its new line of VideoCD players. A well recognized high-quality brand in China, SMC plans to use C-Cube to grow its market share in the Chinese VideoCD market by promoting its new feature-rich advanced VideoCD product family through its extensive distribution channels. SMC joins the distinguished group of leading VideoCD manufacturers that have recently adopted C-Cube's CL680, including Panasonic, Samsung, Acer, Thakral, JiangHai, SAST SAST South Australia Standard Time (GMT+0930) SAST South African Standard Time SAST Scientific Assessment and Strategy Team (USGS) SAST Systems Administrator Simulation Trainer and DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive Center. C-Cube's advanced VideoCD solution is enabling SMC to develop a new line of high-fidelity VideoCD players that drive the VideoCD platform into the next era of audio/video performance at an attractive cost to the consumer. In addition, SMC's new line of players will take advantage of C-Cube's acclaimed Advanced ClearView error concealment technology, which ensures compatibility with more titles than players based on non-C-Cube solutions. "The VideoCD market is moving to a new level of price/performance," said Billy Yung, group managing director for SMC. "C-Cube's advanced VideoCD technology is enabling our new VideoCD players to achieve a home-theater experience that ensures the highest quality playback and most advanced feature-set, all at a cost that the average consumer can afford. C-Cube provides the only solution that can make this new generation of VideoCD players possible." "SMC is one of the most highly regarded consumer brands in China," said Alex Daly, vice president of marketing for C-Cube Microsystems. "By leveraging its brand name recognition, SMC plans to aggressively grow its share of the VideoCD market. We are excited that they have selected C-Cube as the VideoCD engine that will help drive this effort." About SMC Shell Manufacturing Holding Company (SMC) is a large conglomerate based in Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , with extensive distribution channels throughout Asia. As a leading producer of consumer electronics and home appliances, SMC has established itself as one of the top VideoCD brands in China. The company was founded in 1952 and has been trading on the Hong Kong stock exchange The Hong Kong Stock Exchange (Traditional Chinese: 香港交易所, also 港交所; abbreviated as HKEX; HKSE: 0388 ) is the stock exchange of Hong Kong. since 1984. SMC reported $693 million in revenues for 1996. The company employs 220 people in Hong Kong and 1,000 people in China. About C-Cube Microsystems C-Cube is the leading provider of digital video semiconductor solutions, which implement international standards for digital video, including MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). 1 and MPEG 2. C-Cube Microsystems is headquartered in Milpitas and has offices in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe and Asia. The company employs 705 people worldwide. Its stock is traded on the Nasdaq National Market System under the symbol CUBE. C-Cube can be reached at 408/944-6300 or on the World Wide Web at http://www.c-cube.com . CONTACT: C-Cube Microsystems Mary Sharpless-Giani, 408/944-8628 mary.giani@c-cube.com |
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