C-Cube and Sony to Collaborate on MPEG-Based Professional VTRs.Business Editors & High-Tech Writers NAB2000 LAS VEGAS--(BUSINESS WIRE)--April 10, 2000 C-Cube Microsystems (Nasdaq:CUBE) today announced a collaboration with Sony Corporation to develop MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). codec (1) (enCOder/DECoder) A hardware circuit that performs analog-to-digital conversion (ADC) and digital-to-analog (DAC) conversion. When analog signals are entered into a computer, cellphone or other device via a microphone or video source such as VHS tape or analog TV, solutions for professional VTRs. The announcement follows Sony's commitment to a strategy of developing end-to-end open solutions based on MPEG standards and comes amid MPEG's growing acceptance as a professional recording format. The announcement also coincides with the work of the Pro-MPEG Forum (Professional MPEG Forum) An organization founded in London in 1998 for the advancement of the MPEG-2 standard. The Forum helped develop the MXF file format for exchanging video production data between servers. The offices of the secretariat were located at BBC Radio Northampton. , an industry association seeking to bring more MPEG-2 applications to broadcast systems. As part of the collaboration, C-Cube is developing an MPEG codec that preserves video quality as content makes multiple passes through an editing system, a process that normally erodes image quality. To prevent this generational image degradation The reduction of the inherent optimum potential of individual sensor systems caused by error in sensor operations, processing procedures or incorrect film handling. Reduction in quality caused by unavoidable factors not associated with the sensor system, i.e. , the new solution, an enhancement to the DVxpress-MX product family, implements 50 Mb/s encoding and decoding with 4:2:2 component and constrained byte per GOP (CBG CBG corticosteroid-binding globulin. ). The new solution, which will offer all the features of DVxpress-MX including multiple-stream editing and realtime special effects special effects, in motion pictures, cinematographic techniques that create illusions in the audience's minds as well as the illusions created using these techniques. , will be compatible with Sony's new MPEG IMX See Digital Betacam. VTRs. "Sony understands the importance of open standards for our VTR (VideoTape Recorder) A videotape recording and playback machine. VTR may refer to consumer MiniDV and DV recorders or to professional machines such as Betacam, DVCPRO and DVCAM. customers," said Kozo Kaminaga, senior vice president, Sony Communication System Solutions Network Company (CSNC CSNC Conseil de Surveillance de la Normalisation Comptable (French: Board of Trustees of Countable Standardization; Canada) ). "We are pleased to be working with C-Cube to enable interoperability between our MPEG-based equipment and other manufacturers' nonlinear editing and video server solutions using C-Cube technology." "Adding compatibility with emerging MPEG-based professional VTR applications to our family of DVxpress-MX products brings C-Cube's video compression and transcoding technology to a growing number of broadcasters that are migrating to digital systems," said Didier Le Gall, C-Cube's chief technology officer. "It reaffirms our commitment to open standards for professional applications." Technology Demonstration C-Cube will demonstrate DVxpress-MX for professional VTR applications in the Multimedia Hall of Sands Convention Center, booth M10222. Products enhanced with this feature will begin shipping in the second half of 2000. About C-Cube C-Cube Microsystems Inc. is the industry leader in the development and delivery of highly integrated digital video silicon and systems solutions. C-Cube's Semiconductor Division delivers digital video silicon and systems solutions for the communications and consumer electronics markets. C-Cube's DiviCom Division is a leader in the deployment of digital video networks. C-Cube is headquartered in Milpitas, California with offices in North America, Europe, and Asia. Its stock is traded on the Nasdaq under the symbol CUBE. C-Cube can be reached at +1-408/490-8000 or at http://www.c-cube.com. C-Cube's DiviCom Division is based in Milpitas, Calif. and can be reached at +1-408/944-6700 or at http://www.divi.com. Note to Editors: C-Cube and the C-Cube logo are registered trademarks of C-Cube Microsystems, Inc. DiviCom is a registered trademark of DiviCom, Inc. All other trademarks or registered trademarks are property of their respective owners. |
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