C-Cube and DiviCom Working with Pioneer and CANAL+ on Digital Cable Systems for the US Market.Milpitas, Calif.--(BUSINESS WIRE)--Aug. 24, 1998--C-Cube Microsystems (Nasdaq: CUBE), the leading provider of digital video silicon solutions, and DiviCom, a leading provider of compression systems Compression Systems (formerly Cooper Compression / Cooper Energy Services / Cooper Turbocompressor / Cooper), a division of Cameron International,is a provider of reciprocating and centrifugal compression equipment and aftermarket parts and services. for digital television, today announced a strategic alliance with Pioneer Electronics Corporation and CANAL+ to create an interoperable digital system solution for the US cable television industry. This alliance strengthens both C-Cube and DiviCom's position in addressing the digital cable opportunity in the US. Under the terms of this alliance, the parties intend to develop an end-to-end digital system solution that will comply with the OpenCable standards and will help to form the standards for software and applications interoperability. Based on CANAL+ technology, the system will support advanced digital video and interactive television applications, such as interactive program guides, Internet browsing, video-on-demand, home banking, online shopping and data download capabilities. C-Cube's silicon-based set-top technology for advanced set-top applications will be used to develop an OpenCable compliant digital set-top box The cable TV box that sits on "top" of the TV "set," although it is often located several feet away in an equipment rack. The set-top box descrambles the premium channels and provides a tuner for the higher cable numbers that very old TVs did not support. that supports this high level of consumer entertainment functionality. C-Cube will provide Pioneer with a complete evaluation board, which includes an integrated MPEG-2 audio/video decoder and a high-performance graphics system for the development of this set-top box. C-Cube's set-top technology is already being deployed worldwide today for digital cable, DTH (Direct-To-Home) Typically refers to satellite TV broadcasting directly to a dish antenna on the roof of a house. See DBS. , MMDS (Multichannel Multipoint Distribution Service or Microwave Multipoint Distribution Service) A digital wireless transmission system that works in the 2.2-2.4 GHz range. and xDSL digital network services. CANAL+ will adapt MEDIAHIGHWAY software and MEDIAGUARD conditional access systems A conditional access system (CAS) is a system by which electronic transmission of digital media, especially satellite television signals through cable, is limited to subscribed clients. This is called conditional access. to the US market to drive set-top application development. CANAL+ is already delivering more than 30 interactive television applications for European digital services, including tele-shopping, tele-banking, electronic program guides (EPGs) and interactive advertising. CANAL+'s proven experience in delivering these types of applications, strengthens the ability of this alliance to provide truly interactive services to consumers. DiviCom will supply the digital head-end equipment necessary for the deployment of OpenCable compliant systems. DiviCom's head-end equipment will include MediaView(TM) MPEG-2 encoders, MPEG-2 multiplexers and THESYS(TM) network management systems. DiviCom's unmatched experience in working with diverse network architectures and conditional access Conditional Access (acronymized CA) is the protection of content by requiring certain criteria to be met before granting access to this content. The term is commonly used in relation to digital television systems, most notably satellite television. technologies has enabled the company to become one of the industry's top providers of digital broadcast equipment for digital video network services worldwide. Pioneer has been active in the US cable market since the late 1970's when it developed the world's first interactive cable television system with Warner Communications. Since then, Pioneer has developed a complete line of one-way and two-way addressable Reachable. When something is addressable, it can be identified and manipulated independently of its surroundings. For example, screen pixels and RAM memory are addressable. Each of the screen's picture elements can be individually turned on and off, and each of the memory's bytes can be converters and control systems and achieved solid market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" in US cable. Pioneer will market this new Open-Cable compliant end-to-end system through Pioneer's Industrial Sales and Marketing Company, Pioneer New Media Technologies, Inc. OpenCable is an effort under Cable Labs, the consortium of cable companies, to define the standards that will support digital cable systems with an open design and well-defined specifications to allow interoperability and promote competition among system suppliers. About C-Cube Microsystems C-Cube Microsystems Inc is an industry leader in the development and delivery of highly integrated digital video silicon solutions that address the communications and consumer electronics markets. C-Cube is headquartered in Milpitas, California Milpitas (IPA pronunciation: mɪlpitʌs; inhabitants are called 'Milpitans') is a city in Santa Clara County, California. It is located with San Jose to its south and Fremont to its north, at the eastern end of Highway 237 and generally between Interstate freeways 680 and with offices in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe and Asia. Its stock is traded on the Nasdaq National Market under the symbol CUBE. C-Cube can be reached at +1.408.490.8000 or on the World Wide Web at http://www.c-cube.com. About DiviCom DiviCom develops and integrates products that make digital video networking possible. Products include audio/video encoding, interactive and broadcast data solutions, network management systems, and consulting and integration services. Based on international standards, DiviCom's products enable digital video broadcasting over a variety of networks including satellite, wireless, fiber and cable. DiviCom is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of C-Cube Microsystems Inc. DiviCom can be reached at +1.408.944.6700 or on the World Wide Web at http://www.divi.com. ----- MEDIAHIGHWAY and MEDIAGUARD are trademarks of CANAL+. C-Cube and the C-Cube logo are registered trademarks of C-Cube Microsystems Inc. MediaView and THESYS are trademarks of DiviCom Inc. CONTACT: C-Cube Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Mary Giani, 408/490-8628 mgiani@c-cube.com or DiviCom Public Relations Anne Hohenberger, 408/490-6688 ahohenberger@c-cube.com or Investor Relations Investor relations The process by which the corporation communicates with its investors. Nick Kormeluk, 408/490-8052 nkormeluk@c-cube.com |
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