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C-Cube Wins With Motorola for European Set-top Box Deployment.


Business Editors/High-tech Writers

Mediacast Trade Show

LONDON--(BUSINESS WIRE)--May 15, 2000

C-Cube Microsystems (Nasdaq: CUBED) today announced that Motorola has integrated C-Cube's silicon solution into interactive digital set-top boxes that have begun shipping to European broadband network operators.

The set-top deployment is part of a network upgrade to two-way communications that will enable cable operators to provide subscribers with integrated video, telephony and the Internet over the Motorola system and set-top boxes. Delivery of Motorola's DVi-5000+ DVB-compliant set-tops began in the first quarter of 2000. C-Cube's AViA@TV silicon, a key component of the digital set-top terminals, will provide MPEG-2 audio-video demultiplexing and decoding de·code  
tr.v. de·cod·ed, de·cod·ing, de·codes
1. To convert from code into plain text.

2. To convert from a scrambled electronic signal into an interpretable one.

3.
 that includes advanced audio DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive  to decode multiple formats including Dolby Digital A digital audio encoding system from Dolby used in movie and home theaters. First used in 1995, Dolby Digital employs Dolby's AC-3 (Audio Coding-3) coding and compression technology and is the standard for DVD-Video and HDTV.

5.
(TM) and MPEG-2 audio for a complete set-top box home-theater experience.

"C-Cube's AViA@TV solution enables us to meet and exceed the technical requirements of Europe's most innovative broadband communications companies," said Denton Kanouff Vice President, Marketing in Motorola's Digital Network Systems business unit.

"To meet our customers' criteria, it was crucial for us to deliver a DVB-compliant digital architecture that included advanced audio decoding and demultiplexing features. Motorola's Dvi-5000+ is the most advanced interactive DVB (Digital Video Broadcasting) An international digital television (DTV) standard that is the European and Far Eastern counterpart of the North American ATSC standard.  platform in the world and C-cube's solution has the horsepower to help enable the most demanding of advanced services."

"We are delighted that Motorola has chosen to partner with us for such an important deployment," said Dean Westman, vice president of marketing of C-Cube's Broadband Network Division. "The deployment is a strong endorsement of the AViA@TV solution given that Motorola has delivered more interactive digital cable set-tops and systems than any other company in the world."

The AViA@tv chipset delivers market-leading interactive applications and advanced features including:

      --  MPEG-2 audio-video decoding and demultiplexing
      --  Integrated Media Access Controller (MAC) for two-way
        networking that allows cable providers to offer interactive
        services
      --  Flicker Filter(TM) technology for dramatically improved
        picture quality of Web pages displayed on television
      --  Six-plane graphics for a sophisticated, easy-to-use graphical
        interface
      --  Embedded high-speed Central Processing Unit (CPU) for quick
        rendering of Web pages on television
      --  DES and DVB descrambling to support multiple conditional
        access systems


About C-Cube

C-Cube Microsystems leads the industry in providing silicon solutions that are driving the global transition from analog to digital video and audio in the home. C-Cube focuses on broadband communications and codec (1) (enCOder/DECoder) A hardware circuit that performs analog-to-digital conversion (ADC) and digital-to-analog (DAC) conversion. When analog signals are entered into a computer, cellphone or other device via a microphone or video source such as VHS tape or analog TV,  products. C-Cube's broadband products enable video and data to be transmitted through interactive digital set-top boxes and digital networks. C-Cube's codec products are enabling new digital video consumer applications such as digital VHS (Video Home System) A half-inch, analog videocassette recorder (VCR) format introduced by JVC in 1976 to compete with Sony's Betamax, introduced a year earlier. , personal video recorders See DVR. , DVD players and recorders, and video editing See nonlinear video editing and video editor.  systems. C-Cube is headquartered in Milpitas, California Milpitas (IPA pronunciation: mɪlpitʌs; inhabitants are called 'Milpitans') is a city in Santa Clara County, California. It is located with San Jose to its south and Fremont to its north, at the eastern end of Highway 237 and generally between Interstate freeways 680 and  with offices in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe, and Asia. Its stock is traded on the Nasdaq under the symbol CUBED. C-Cube can be reached at +1.408.490.8000 or at http://www.c-cube.com.

Note to Editors: C-Cube and the C-Cube logo are registered trademarks of C-Cube Microsystems, Inc. All other trademarks or registered trademarks are property of their respective owners.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 15, 2000
Words:496
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