C-Cube To Conduct First Public Demonstration of Dual-Stream MPEG-2 Decoding at IBC.MILPITAS, Calif.--(BUSINESS WIRE)--Sept. 9, 1997--Continuing its leadership in developing cutting-edge digital video technology, C-Cube Microsystems (NASDAQ NASDAQ
in full National Association of Securities Dealers Automated Quotations
U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CUBE) announced today that the company will conduct the first public technology demonstration of dual-stream MPEG-2 decoding de·code
tr.v. de·cod·ed, de·cod·ing, de·codes
1. To convert from code into plain text.
2. To convert from a scrambled electronic signal into an interpretable one.
3. at the IBC IBC International Building Code
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IBC International Broadcasting Convention conference in Amsterdam, September 12-16 in Room H.
C-Cube's revolutionary new DVx architecture is the industry's first single-chip MPEG-2 solution capable of simultaneously decoding two compressed video compressed video - video compression streams, presenting MPEG-2 as a powerful format for non-linear editing.
Until now, MPEG-2 technology was too cost-prohibitive and difficult to control for editing applications. DVx makes high-quality MPEG-2-based non-linear editing feasible for the first time by combining frame-accurate MPEG-2 encode and decode functions in a single, cost-effective device.
DVx also decreases the overall cost of editing by providing the superior storage efficiency of MPEG-2 and integrating video effects See digital video effects. processing functions that today can only be achieved with the use of costly external hardware.
"We now see the benefits of MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). digital video extending into new markets," said Alex Daly, vice president of marketing for C-Cube Microsystems. "MPEG-based non-linear editing delivers very high quality at much higher compression ratios, while allowing end-to-end interoperability. We are pleased to be the first to demonstrate this exciting new capability."
Location at IBC
C-Cube will be demonstrating its dual-stream decoding technology at the RAI rai
A form of popular Algerian music combining traditional Arabic vocal styles with various elements of popular Western music and featuring outspoken, often controversial lyrics. Conference Center in Amsterdam in Room H on the second floor during the IBC Conference, September 12-16. To schedule an appointment, please call Lynn Harper at 408/490-8430.
About C-Cube Microsystems
C-Cube Microsystems Inc. is the industry leader in the development and delivery of highly integrated digital video silicon solutions that address the consumer electronics, communications and convergence markets. C-Cube is headquartered in Milpitas, with offices in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe, and Asia. Its stock is traded on the Nasdaq National Market under the symbol CUBE.
C-Cube can be reached at 408/490-8000 or on the World Wide Web at http://www.c-cube.com .
CONTACT: C-Cube Microsystems
Mary Giani, 408/490-8628
Hartman & Lotz
John Hewkin, +1.44.1264.323.141