C-Cube Silicon Powers Newest Generation of HD Encoders; DiviCom, General Instrument and NDS Select C-Cube.LAS VEGAS--(BUSINESS WIRE)--April 19, 1999-- C-Cube Microsystems (Nasdaq: CUBE) today announced that DiviCom (Nasdaq: CUBE), General Instrument Corporation (NYSE NYSE See: New York Stock Exchange : GIC GIC See: Guaranteed Investment Contract GIC See guaranteed investment contract (GIC). ) and NDS See eDirectory. NDS - Netware Directory Services have selected C-Cube encoding silicon for the next generation of high definition (HD) encoder systems. These encoder systems allow broadcasters, satellite, and cable operators the ability to meet government and market requirements for full commercial deployment of HD digital television programming. The dramatic increase in complexity of the high definition video signals versus standard definition presents unique challenges to system designers. The ability to fit this data into a limited bandwidth and preserve the quality of the signal requires development of specialized processing techniques and an order of magnitude A change in quantity or volume as measured by the decimal point. For example, from tens to hundreds is one order of magnitude. Tens to thousands is two orders of magnitude; tens to millions is three orders of magnitude, etc. increase in computing horsepower. By leveraging C-Cube's expertise in open digital video silicon solutions, these three companies are able to deliver fully functional HD encoding systems -- readying broadcast stations for the industry's FCC (1) (Federal Communications Commission, Washington, DC, www.fcc.gov) The U.S. government agency that regulates interstate and international communications including wire, cable, radio, TV and satellite. The FCC was created under the U.S. mandated transition from analog to digital. C-Cube's contribution to the DiviCom, GI and NDS products is the market-leading DVxpert(TM) silicon and certain intellectual property under the company's patented PerfectView(TM) algorithm. The DVxpert architecture is flexible and scalable allowing these customers to support the industry's predominant formats for HD transmission, 480P, 720P and 1080I as well as standard definition encoder systems. Importantly, the architecture is also software extensible, allowing them to enhance performance through simple software upgrades via the PerfectView IP rather than make expensive and time consuming hardware changes. About the DVxpert Broadcast Encoder DVxpert is a single-chip multi-format encoder that supports High Level @ Main Profile, Main Level @ Main Profile, Main Level @ 4:2:2 Profile and Main Level @ Simple Profile. DVxpert is scalable to support HDTV formats The three HDTV formats are 720p, 1080i and 1080p, with the latter being the highest resolution. See HDTV and DTV for more details. including 1080I, 720P and 480P. The codec (1) (enCOder/DECoder) A hardware circuit that performs analog-to-digital conversion (ADC) and digital-to-analog (DAC) conversion. When analog signals are entered into a computer, cellphone or other device via a microphone or video source such as VHS tape or analog TV, offers special features designed to optimize multi-channel broadcast applications including Statistical Multiplexing See statistical multiplexor. and External Reference Rate Control. C-Cube's patented PerfectView algorithm allows broadcast equipment suppliers to achieve the industry's highest compression ratio compression ratio Degree to which the fuel mixture in an internal-combustion engine is compressed before ignition. It is defined as the volume of the combustion chamber with the piston farthest out divided by the volume with the piston in the full-compression position ( and image quality, while reducing deployment costs. The algorithm addresses multi-layer motion estimation, error masking, inverse telecine and optimal bit allocation. About DiviCom, Inc. DiviCom, Inc. is a wholly-owned subsidiary of C-Cube Microsystems Inc. The company is a leading provider of open solutions for digital television. Products include audio/video encoding, data broadcast solutions, network management systems, consulting and integration services. Based on the MPEG-2, DVB (Digital Video Broadcasting) An international digital television (DTV) standard that is the European and Far Eastern counterpart of the North American ATSC standard. and ATSC (Advanced Television Systems Committee) An international digital television (DTV) standard adopted by the U.S., Canada, South Korea, Taiwan and Argentina. international standards, DiviCom products enable digital video broadcasting over a variety of networks including satellite, wireless, fiber and cable. Website: www.divi.com. About General Instrument Corporation General Instrument Corporation (NYSE: GIC) is a leading worldwide provider of integrated and interactive broadband access solutions, teaming with its business partners to lead the convergence of the Internet, telecommunications and video entertainment industries. Website: www.gi.com. About NDS NDS, headquartered in the UK, with operations worldwide, provides end-to-end solutions for digital broadcasting through the company's research, development and manufacturing activities. NDS is a recognized leader in digital video compression and conditional access, and has proven systems integration and global support capabilities. Website: www.ndsworld.com. About C-Cube Microsystems C-Cube Microsystems Inc. is the industry leader in the development and delivery of highly integrated digital video silicon solutions that address the communications and consumer markets. C-Cube is headquartered in Milpitas, Ca., with offices in North America, Europe and Asia. Its stock is traded on the Nasdaq National Market System under the symbol CUBE. Website: www.c-cube.com. DVxpert is a trademark of C-Cube Microsystems Inc. C-Cube and the C-Cube logo are both registered trademarks of C-Cube Microsystems Inc. |
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