C-Cube Signs Chinese VideoCD Manufacturer Wuhan Stone as Latest Partner in Successful Branding Campaign; Wuhan Stone VideoCD Players Will Post C-Cube Logo Representing Top Quality in VideoCD Market.MILPITAS Milpitas (mĭl'pē`təs), city (1990 pop. 50,686), Santa Clara co., W Calif., a suburb of San Jose, southeast of San Francisco; inc. 1954. Manufactures include computers and paint. , Calif.--(BUSINESS WIRE)--March 18, 1997--C-Cube Microsystems (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CUBE), the leading provider of digital video technology for the consumer electronics market, announced today that Chinese Chinese, subfamily of the Sino-Tibetan family of languages (see Sino-Tibetan languages), which is also sometimes grouped with the Tai, or Thai, languages in a Sinitic subfamily of the Sino-Tibetan language stock. VideoCD See Video CD. manufacturer Wuhan Wuhan (w  -hän), city (1994 est. pop. 3,519,600), capital of Hubei prov., central China, at the junction of the Han and Chang rivers. Stone Enterprises Co., Ltd. will brand its C-Cube-based VideoCD players with the C-Cube C-Cube Microsystems was pioneer in video compression technology and the implementation of that technology into cost-effective semiconductors. C-Cube was the first company to deliver on the market opportunity presented by the conversion of image and video data from analog to digital logo, representing top quality performance in VideoCD. Wuhan Stone is the latest Asian consumer electronics manufacturer to join C-Cube as a strategic partner for branding VideoCD products. Other prestigious manufacturers in the branding program include Japan's Aiwa, Co., Ltd., Korea's Hyundai and Chinese makers Subor, Idall and Changhong. C-Cube initiated its branding program in May of 1996 to establish a superior quality benchmark for VideoCD in which consumers can make a confident purchase decision. The C-Cube brand on Wuhan Stone's VideoCD players ensures consumers the highest level of quality, reliability and compatibility in the market. C-Cube's technology provides the highest level of integration and most advanced feature-set available anywhere in the world, ensuring consumers a reliable and high quality audio/video experience. "C-Cube's brand name recognition in the Chinese consumer market is fueling the demand for C-Cube based players," said Cheng Le Ping, general manager for Wuhan Stone. "As a C-Cube branding partner, we have elevated the prestige and value of our VideoCD products. We believe this partnership will accelerate the demand for our products." "The C-Cube logo has rapidly grown into an accepted VideoCD consumer mark of excellence in China," said Alex Daly, vice president of marketing for C-Cube Microsystems. "Our continued commitment to quality and technology leadership provides us with a platform to ensure consumers the highest quality and the most reliable players available on the market today." About Wuhan Stone Founded in 1992, Wuhan Stone Enterprise Co., Ltd develops, manufactures and markets high-technology products, including consumer electronics, industrial electronics and PC software. The company's core product portfolio in the area of consumer electronics is primarily VideoCD products. Wuhan Stone is based in the Hubei province of China and employs 300 people. About C-Cube Microsystems C-Cube is the leading provider of digital video semiconductor solutions, which implement international standards for digital video, including MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). 1 and MPEG 2. C-Cube Microsystems is headquartered in Milpitas, California Milpitas (IPA pronunciation: mɪlpitʌs; inhabitants are called 'Milpitans') is a city in Santa Clara County, California. It is located with San Jose to its south and Fremont to its north, at the eastern end of Highway 237 and generally between Interstate freeways 680 and and has offices in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe and Asia. The company employs 705 people worldwide. Its stock is traded on the Nasdaq National Market System under the symbol CUBE. C-Cube can be reached at 408/944-6300 or on the World Wide Web at http://www.c-cube.com . -0- Note to Editors: The C-Cube logo is a registered trademark of C-Cube Microsystems Inc. C-Cube is a trademark of C-Cube Microsystems Inc. CONTACT: C-Cube Microsystems Mary Sharpless-Giani, 408/944-8628 mary.giani@c-cube.com |
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