C-Cube Signs Aiwa to Brand VideoCD Players in Asia.MILPITAS, Calif.--(BUSINESS WIRE)--August 5, 1996--C-Cube Microsystems (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : CUBE), a leader in digital video, announced today that Aiwa Co., Ltd. one of the world's leading consumer electronics manufacturers, has signed a licensing agreement to brand its C-Cube based VideoCD players in Asia with the C-Cube brand. C-Cube launched its branding program in May with nine Chinese VideoCD partners and Aiwa represents the first Japanese partner to join C-Cube's branding program. C-Cube-based VideoCD players, such as Aiwa's, have become synonymous with synonymous with adjective equivalent to, the same as, identical to, similar to, identified with, equal to, tantamount to, interchangeable with, one and the same as the best VideoCD image quality and the highest level of interoperability The capability of two or more hardware devices or two or more software routines to work harmoniously together. For example, in an Ethernet network, display adapters, hubs, switches and routers from different vendors must conform to the Ethernet standard and interoperate with each other. and player reliability. The majority of VideoCD titles worldwide are authored using C-Cube based encoders, while most players are based on C-Cube's VideoCD decoders. The presence of the C-Cube brand on titles and VideoCD players will ensure that consumers can select products that incorporate these important attributes. "C-Cube represents quality digital video," said Alex Daly, vice president of marketing for C-Cube Microsystems. "Aiwa's presence in the international audio and video consumer markets further increases the visibility of C-Cube to the consumer. Aiwa's commitment to license the C-Cube brand is one more confirmation of the value of the C-Cube name in the VideoCD market." "Reliable and dependable products are critical to maintaining consumer confidence," said Kazumi Kinugawa, director and senior deputy general manager of the engineering group at Aiwa. "C-Cube's VideoCD solutions allow us to develop VideoCD players that instill in·still v. To pour in drop by drop. in  stil·la tion n. consumer trust and deliver optimal functionality." The C-Cube brand will appear on Aiwa's VideoCD players as a badge affixed af·fix tr.v. af·fixed, af·fix·ing, af·fix·es 1. To secure to something; attach: affix a label to a package. 2. to the front panel. The brand will also appear on television screens as an animated logo when the player is turned on. Some VideoCD titles that have been encoded with C-Cube's Emmy Award Emmy award Annual presentation for outstanding achievement in U.S. television. Its name is taken from the nickname “immy” for the image orthicon, a television camera tube. winning digital video encoders, will display the brand on the media and media packaging. C-Cube will promote the C-Cube brand in China through television and newspaper advertising, publicity campaigns and point of sale displays. About C-Cube Microsystems C-Cube Microsystems Inc. designs and markets integrated circuits Integrated circuits Miniature electronic circuits produced within and upon a single semiconductor crystal, usually silicon. Integrated circuits range in complexity from simple logic circuits and amplifiers, about 1/20 in. (1. and software that implement international standards for digital video and audio. C-Cube's VideoCD chips are the heart of VideoCD players from leading consumer electronics manufacturers worldwide. C-Cube Microsystems has its headquarters in Milpitas, Calif. and has offices in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Europe and Asia. The company employs 405 people worldwide. Its stock is traded on the NASDAQ National Market System under the symbol CUBE. -0- Note to Editors: C-Cube logo is a registered trademark of C-Cube Microsystems. C-Cube is a trademark of C-Cube Microsystems. CONTACT: C-Cube Microsystems Mary Sharpless-Giani, 408/944-8628 mary.giani@c-cube.com |
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