C-Cube Secures One of Japan's Largest PC Peripheral Manufacturers for DVD; I/O Data ZiVA-Based Solution Wins Hitachi Recommendation.MILPITAS, Calif.--(BUSINESS WIRE)--Nov. 17, 1997--C-Cube Microsystems Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CUBE), the leading provider of integrated digital video solutions, today announced that I-O Data Device Inc. (I-O Data), the leading producer of computer peripheral products in Japan, has selected C-Cube's ZiVA decoder with SecureView technology for its GV-DVD decoder board. Based on the board's high video quality, Hitachi, Ltd. (NYSE NYSE See: New York Stock Exchange :HIT) has recommended the ZiVA-based GV-DVD card as the ideal video playback solution to be used with Hitachi's next-generation DVD-ROM DVD-ROM: see digital versatile disc. A read-only DVD disc used to permanently store data files. DVD-ROM discs are widely used to distribute large software applications that exceed the capacity of a CD-ROM disc. drive. "We selected C-Cube's ZiVA with SecureView because C-Cube has always represented the best in video quality, and offers the most integrated solution for retail DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. kits," said Taku Tsuchida, General Manager of Planning and Marketing Department of I-O Data Device. "By leveraging a proven solution, we are assured of a reasonable time-to-market with the right feature set." "C-Cube's ZiVA and I-O Data's GV-DVD are the key elements to preserving the integrity of the content played on our DVD-ROMs, which is becoming increasingly important as new studios begin to release their content in the DVD format See VOB and DVD. for this Christmas selling season," said Shinichi Usami, Business Development Department Manager of Hitachi's Optical Data Storage Systems Operation. "With this assurance, we expect to see Hitachi's DVD-ROM drives take off in 1997." "We are honored to be selected by I-O Data as its key DVD supplier," said Alex Daly, vice president of marketing for C-Cube Microsystems. "With DVD fast becoming the international standard for movie content, we are very pleased to have the reputable tandem of Hitachi and I-O Data offering DVD to Japan consumers. The combined strength of I/O (Input/Output) The transfer of data between the CPU and a peripheral device. Every transfer is an output from one device and an input to another. See PC input/output. I/O - Input/Output Data and Hitachi in Japan's retail channel should drive this momentum even further." I-O Data's GV-DVD card uses C-Cube's single-chip ZiVA processor with integrated SecureView CSS (1) See Cascading Style Sheets. (2) (Content Scrambling System) The copy protection system applied to DVDs, which uses a 40-bit key to encrypt the movie. copy protection. ZiVA's high level of integration and tamper-resistant copy protection technology has allowed C-Cube to emerge as one of the leading providers of DVD decoders in the PC market. C-Cube's SecureView technology fully complies with the DVD Consortium's copy protection scheme known as the Content Scramble System Content Scramble System (CSS) is a Digital Rights Management (DRM) scheme used on almost all commercially produced DVD-Video discs. It utilizes a weak, proprietary 40-bit stream cipher algorithm. The system was introduced around 1996 and has subsequently been compromised. (CSS). By tightly coupling copy protection and decryption (cryptography) decryption - Any procedure used in cryptography to convert ciphertext (encrypted data) into plaintext. with audio, video and system decoding functions into a single-chip solution, C-Cube has developed the industry's most secure DVD decoder chip. Other hybrid decoders that separate the CSS decryption from the DVD decoding are highly susceptible to unauthorized copying of DVD content, thereby violating the CSS guidelines for copy protection implementation. The level of security achieved with SecureView ensures content owners that their copyrights will be protected on the DVD format when implemented in a PC environment, and provides manufacturer of DVD products with a tamperproof tam·per·proof adj. Designed to prevent tampering or provide evidence of tampering: tamperproof aspirin containers. hardware solution. About C-Cube Microsystems C-Cube Microsystems Inc. is the industry leader in the development and delivery of highly integrated digital video silicon solutions that address the consumer electronics, communications and convergence markets. C-Cube is headquartered in Milpitas, California Milpitas (IPA pronunciation: mɪlpitʌs; inhabitants are called 'Milpitans') is a city in Santa Clara County, California. It is located with San Jose to its south and Fremont to its north, at the eastern end of Highway 237 and generally between Interstate freeways 680 and with offices in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe, and Asia. Its stock is traded on the Nasdaq National Market under the symbol CUBE. C-Cube can be reached at 1-408/944-6300 or on the World Wide Web at http://www.c-cube.com . About I-O Data Device, Inc. I-O Data Device, Inc., established in 1976, is the leading producer of computer peripheral products in Japan. Through its continued and ever-expanding design and global marketing of hardware and software products, I-O Data Device, Inc. is committed to meeting the rapidly changing requirements of its diversified customer base. About Hitachi Hitachi, Ltd., headquartered in Tokyo, Japan, is one of the world's largest electronics companies, with fiscal 1996 (ending March 31, 1997) consolidated sales of $68.7 billion. The company manufactures and markets a wide range of products, including computers, semiconductors, consumer products and power and industrial equipment. -0- Note to Editors: The C-Cube logo is a registered trademark of C-Cube Microsystems Inc. C-Cube is a trademark of C-Cube Microsystems Inc. CONTACT: C-Cube Microsystems Anne Hohenberger, 408/490-6688 anneh@c-cube.com Mary Giani, 408/490-8628 mary.giani@c-cube.com |
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