C-Cube Rolls Out Consumer Branding Campaign in China; Eight Chinese Consumer Electronics Makers License C-Cube Brand for VideoCD Players.BEIJING--(BUSINESS WIRE)--May 13, 1996--At a televised press conference today, C-Cube Microsystems (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : CUBE), a leading developer of digital video products, announced that eight of China's largest consumer electronics companies - Shinco, Jin Jiang, SAST SAST South Australia Standard Time (GMT+0930) SAST South African Standard Time SAST Scientific Assessment and Strategy Team (USGS) SAST Systems Administrator Simulation Trainer , Malata, Thakral, SMC SMC Saint Mary's College SMC Santa Monica College SMC Solaris Management Console SMC Smooth Muscle Cell SMC Small Magellanic Cloud (also see LMC) SMC Safety Management Certificate (maritime shipping) , Panda and Idall - will use the C-Cube brand with their VideoCD players. With the great majority of VideoCD titles worldwide authored using C-Cube's Emmy award-winning encoder products, C-Cube authored titles and C-Cube-based VideoCD players have become synonymous with synonymous with adjective equivalent to, the same as, identical to, similar to, identified with, equal to, tantamount to, interchangeable with, one and the same as the best VideoCD image quality and the highest level of interoperability and player reliability. The presence of C-Cube brand on titles and VideoCD players will ensure that consumers can select products that incorporate these important attributes. The C-Cube brand will appear on VideoCD players as a badge affixed af·fix tr.v. af·fixed, af·fix·ing, af·fix·es 1. To secure to something; attach: affix a label to a package. 2. to the front panel. The brand will appear on television screens as an animated logo when the player is switched on. The brand will also appear on VideoCD media and media packaging. C-Cube will promote the C-Cube brand in China through television and newspaper advertising, publicity campaigns and point of sale displays. "To display the C-Cube brand, VideoCD players must pass a comprehensive series of quality, interoperability and reliability tests designed to ensure that they meet the highest standard of overall VideoCD quality," said Alex Balkanski, C-Cube's president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Our branding campaign will help support the efforts of Chinese consumer electronics manufacturers to build VideoCD players to the highest quality standard," continued Balkanski. "We have great confidence in our Chinese partners, and are putting our brand and our name on their front panels to prove it." C-Cube Microsystems Inc. designs and markets integrated circuits Integrated circuits Miniature electronic circuits produced within and upon a single semiconductor crystal, usually silicon. Integrated circuits range in complexity from simple logic circuits and amplifiers, about 1/20 in. (1. and software that implement international standards for digital video and audio. C-Cube's VideoCD chips are the heart of VideoCD players from leading consumer electronics manufacturers worldwide. C-Cube Microsystems has its headquarters in Milpitas, Calif. and has offices in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Europe and Asia. The company employs 380 people worldwide. Its stock is traded on the NASDAQ National Market System under the symbol CUBE. -0- Note to Editors: C-Cube logo is a registered trademark of C-Cube Microsystems. C-Cube is a trademark of C-Cube Microsystems. CONTACT: C-Cube Microsystems Mary Sharpless (408) 944-8628 mary.sharpless@c-cube.com |
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