C-Cube Provides Core MPEG Technology For Data Translation's Broadway, Full-Motion Desktop Video Solution; C-Cube Compression Technology Enables Data Translation to Deliver High-Performance, Cost-Effective Digital Video for Under $1,000.

MILPITAS, Calif.--(BUSINESS WIRE)--March 12, 1996--C-Cube Microsystems Inc. (NASDAQ:CUBE), a market leader in digital video, today announced that Data Translation has selected C-Cube's CLM4100 encoder family as the core digital video engine for Data Translation's new Broadway MPEG-1 authoring solution.

Broadway is a full-motion video capture and encoding solution that enables the delivery of cost-effective, high-quality, desktop digital video for creating computer multimedia titles as well as Internet content.

C-Cube's CLM4100 product family uses a single-chip VideoRISC Processor (VRP), which makes producing VHS-quality digital video on low-bandwidth channels practical. Priced at $995, Broadway allows Windows PC users to incorporate full-motion video in a broad range of desktop applications including World Wide Web pages, CD-ROM titles, computer-based training, interactive kiosks and electronic publications and presentations.

"Broadway meets the strong market demand for powerful and economical full-motion desktop video," said Fred Molinari, president and chief executive officer of Data Translation. "By using C-Cube's compression technology, Broadway overcomes the price/performance barrier with a solution that produces high-quality, full-motion video in much less time and at a substantially lower cost than other systems."

"Broadway ushers in a new era for MPEG video applications for the Internet an desktop," said Alex Daly, vice president of marketing for C-Cube Microsystems. "The pervasive use of digital video for PC applications requires a low-cost, high quality solution. We are providing the core technology for expanding the digital video market."

The CLM4100 product family provides real-time encoding of video data based on the MPEG -1 standard. It offers complete intraframe (I), bi-directional (B) and predictive (P) encoding, which result in producing the highest quality video in the most compressed format -- especially important for Internet and CD-ROM applications that have limited bandwidth and require quick download times.

In addition, C-Cube's CLM4100 product family enables Broadway to capture, compress and store video in MPEG-1 I-frame syntax allowing users to edit MPEG bit streams. It also allows Broadway to capture video input in real time and encode a clip in three times real time (three minutes for a one minute clip) compared to 30 times real time for other systems, making it relatively quick and easy for users to modify video.

CLM4100 Product Family

The CLM4100 product family is based on C-Cube's VideoRISC architecture and enables real-time MPEG-1 encoding at CD-ROM data rates, real-time encoding of MPEG-1 I-frames for editing, second-pass recoding into IBP format, real-time MPEG decoding, and real-time H.261 encoding.

By condensing the MPEG compression algorithm onto a single chip, the CLM4100 product family allows MPEG capture, editing, authoring and video conferencing to be inexpensively added to desktop computers for the first time. C-Cube's VideoRISC Processor (VRP) is believed to be the first microprocessor that is specially designed for processing digital video. The VRP contains high-performance on-chip coprocessors including a motion estimator, a variable length encoder/decoder, a DMA controller, a DRAM controller, and two intelligent video interfaces.

C-Cube Microsystems

C-Cube Microsystems Inc., designs and markets integrated circuits and softwar that implement international standards for the compression of digital images and video. Compression allows digital video to be used in fast-growing applications such as multimedia computing, CD-based consumer electronics and digital television.

C-Cube Microsystems has its headquarters in Milpitas and has offices in North America, Europe and Asia. The company employs 305 people worldwide. Its stock is traded on the NASDAQ National Market System under the symbol CUBE. C-Cube can be reached at [phone] or on the worldwide web at http://www.c-cube.com.

Data Translation

Data Translation Inc. (NASDAQ: DATX) is a world leader in the design, manufacture and marketing of high performance digital video, multimedia, digital signal processing and data acquisition hardware, software and systems.

Founded in 1973 and headquartered in Marlborough, Mass., the company is at th forefront in the development of standard-based digital video editing and playback systems that offer significant price and performance advantages over competing products. Data Translation's Broadway's information is obtainable via the World Wide Web at http://www.b-way.com.

CONTACT: C-Cube Microsystems Inc.

Mary Sharpless, 408/944-8628

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or

Data Translation Inc.

Marsha Sanders, 508/481-3700, ext. 553

[e-mail]