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C-Cube MPEG-2 Encoder Chipsets to be Used by DiviCom to Deliver Core Video Technology for EchoStar DBS Program; EchoStar Program Uses Both Encoding and Decoding Technology from C-Cube to Deliver A Robust End-to-End Digital Video Broadcast System.


MILPITAS, Calif.--(BUSINESS WIRE)--May 8, 1996--C-Cube Microsystems Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:CUBE), a market leader in digital video, announced today that DiviCom is using C-Cube's MPEG-2 encoder chips as the core video technology for the encoder systems in EchoStar Communications Corporation's new digital direct broadcast satellite (DBS (Direct Broadcast Satellite) A one-way TV broadcast service from a communications satellite to a small round or oval dish antenna no larger than 20" in diameter. ) system. By leveraging C-Cube's advanced feature-set and video expertise, DiviCom's encoder systems enable EchoStar to deliver a tightly integrated digital video system that provides optimized video quality and more than 150 channels. C-Cube's MPEG-2 video decoder solutions are also being used in the set-top receivers SAGEM SAGEM Societe d'Applications Generales d'Electricite et de Mecanique  is providing to EchoStar.

DiviCom is using C-Cube's CLM CLM - Career Limiting Move 4700 MPEG-2 encoder chips for its MediaView MV20 program encoders delivered to EchoStar. These encoder systems deliver MPEG-2 digital video programming over a variety of networks including satellite, fiber-to-the-curb, wireless, cable and twisted pair A thin-diameter wire (22 to 26 gauge) commonly used for telephone and network cabling. The wires are twisted around each other to minimize interference from other twisted pairs in the cable (Alexander Graham Bell invented this and was awarded a patent for it in 1881). .

EchoStar will use set-top receivers from SAGEM that utilize C-Cube's CL9100 MPEG-2 video decoder and CL9110 transport demultiplexer. These MPEG-2 satellite receivers will be used to receive broadcast digital video services into the homes of U.S. subscribers.

"Direct broadcast satellite is fundamentally changing television as we know it by enabling more interesting programs at a very affordable cost," said Alex Daly, vice president of marketing for C-Cube Microsystems. "C-Cube is excited to be working with DiviCom in delivering the revolutionary technology critical to enabling digital broadcast television."

"The success of digital television applications worldwide is a result of the many man years that DiviCom and C-Cube have invested in optimizing video quality and integrating advanced broadcast features," said Tom Lookabough, vice president of marketing for DiviCom. "EchoStar is another demonstration of DiviCom's success in delivering complete MPEG-2 encoder system solutions based on C-Cube's MPEG-2 broadcast encoder chips."

CLM4700 MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs).  2 Digital Video Encoder

The CLM4700 enables full MPEG-2 Main Level Main Profile encoding for digital video broadcast applications that demand optimized video quality. This Emmy Award-winning encoder offers advanced broadcast features enabling frame accurate statistical multiplexing See statistical multiplexor. , closed captioning and external bit rate control. The CLM4700 can process data at CCIR See ITU.  601 resolutions at rates from 3 to 15 Mbits per second in both PAL and NTSC (National TV Standards Committee) The committee that developed the television standards for the U.S, which are also used in Canada, Japan, South Korea and several Central and South American countries. Both the committee and the standard are called "NTSC.  formats.

C-Cube's CL9100 MPEG-2 Set Top Video Decoder

C-Cube's CL9100 is a single-chip, RISC-based solution specifically designed to decode MPEG-2 Main-Level/Main Profile; MPEG-2 Main-Level/Simple-Profile; and MPEG-1. This digital video set-top decoder is fully compliant with MPEG-1, MPEG-2 and DVB (Digital Video Broadcasting) An international digital television (DTV) standard that is the European and Far Eastern counterpart of the North American ATSC standard.  standards, eliminating the interoperability issues faced by many hardware developers. The CL9100 provides on-screen on·screen or on-screen  
adj. & adv.
1. As shown on a movie, television, or display screen.

2. Within public view; in public.
 display capabilities, efficient memory usage, advanced error concealment functionality and a high-level command-based host interface. The programmability of the solution allows broadcasters to add end-user oriented features to broadcast services using the CL9100. The CL9100 supports film and video within the NTSC and PAL formats.

C-Cube Microsystems

C-Cube Microsystems Inc. designs and markets integrated circuits and software that implement international standards for the compression of digital images and video. Compression allows digital video to be used in fast-growing applications such as multimedia computing, CD-based consumer electronics and digital television. C-Cube Microsystems had its headquarters in Milpitas, Calif. and has offices in North America, Europe and Asia. The company employs 325 people worldwide. Its stock is traded on the NASDAQ National Market System under the symbol CUBE. C-Cube can be reached at 408/944-6300 or on the World Wide Web at http://www.c-cube.com.

CONTACT: C-Cube Microsystems

Mary Sharpless, 408/944-8628

mary.sharpless@c-cube.com
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 8, 1996
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