C-Cube Leads DVD Encoding With New Variable Bit Rate Encoder Solution to Enable DVD Title Generation; C-Cube's CLM4725 Encoder Chipset Fuels DVD Market Enabling Low-Cost DVD Content Creation.MILPITAS, Calif.--(BUSINESS WIRE)--Nov. 11, 1996--Continuing its leadership in enabling new digital video markets, C-Cube Microsystems Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : CUBE) today introduced the CLM CLM - Career Limiting Move 4725 MPEG-2 Variable Bit Rate Encoder chipset for DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. title development. C-Cube is actively working with key Hollywood post production facilities and studios, including Warner Brother's California Video Center (CVC See CSC. ), Laser Pacific and Sunset Post, to ensure that DVD movie titles will be of the highest video quality. By delivering the critical tools for enabling next generation DVD content, C-Cube hopes to drive new DVD applications for the consumer electronics and PC marketplace including DVD movies, magazines, instructional materials, corporate training and presentations, and interactive titles. "C-Cube enabled direct broadcast satellite (DBS (Direct Broadcast Satellite) A one-way TV broadcast service from a communications satellite to a small round or oval dish antenna no larger than 20" in diameter. ), VideoCD and will now enable DVD," said Alex Daly, vice president of marketing at C-Cube Microsystems. "C-Cube's MPEG encoding technology has been an essential force in driving high volume digital video markets by enabling content generation. DVD encoding is critical to the rapid adoption of the DVD format at large." C-Cube's variable bit rate (VBR (1) See MP3 VBR. (2) (Variable Bit Rate) Refers to a communications or computer channel that changes its transmission speed based on any number of criteria. ) encoding technology meets Hollywood's strict quality requirements for DVD. VBR encoding dramatically increases the storage capacity for each disk while delivering the highest video image quality, making VBR the critical MPEG-2 compression technique necessary for encoding DVD content. C-Cube's solution varies the bit rate of the compressed source material to achieve the highest possible video quality at the lowest average bit rate. The ability to vary the bit rate is critical to accommodating a two hour movie or alternate material onto a DVD disk while optimizing video quality. "Title availability is critical to the success of DVD," said Chris Cookson, senior vice president of technical operations at Warner Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) . "C-Cube's developments in digital video compression have allowed Warner Bros. to deliver content for a variety of digital video applications. The industry applauds C-Cube's achievements in the advancement of digital video encoding, which will help allow DVD title creation to proceed at an aggressive pace." "Hollywood films are a driving force behind the initial launch of DVD," said Ron Burdett, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Sunset Post. "C-Cube's understanding of digital video encoding combined with Sunset's experience in mastering films for the home video market, allows us to approach DVD mastering with an understanding of the features and necessary tools required to simplify the encoding process." "DVD's success will depend on the availability of DVD titles that offer superior video quality, audio quality and interactivity that is not available with today's existing video formats," said Leon Silverman, executive vice president at Laser Pacific. "C-Cube not only pioneered MPEG encoding solutions, but continues to lead the technology through its continued video quality enhancements. Their VBR technology has allowed us to generate the industry's first DVD ROM title for the anticipated DVD format and continue our position as a leading innovator in our field." About the CLM4725 C-Cube's CLM4725 Real-Time MPEG-2 VBR chipset is based on C-Cube's industry standard VideoRISC MPEG-2 encoder chipsets. This solution varies the bit rate of the compressed source material to achieve the highest possible video quality at the lowest average bit rate. The ability to vary the bit rate is critical to accommodating a two hour movie or alternate material onto a DVD disk while optimizing video quality. The CLM4725 achieves an average overall bit rate lower than that of a constant bit rate design, resulting in as much as 25% storage space savings for encoding movies and other material. The timekeeper performs vertical interval time code detection, inverse telecine control signal generation, and frame accurate start/stop/pause control. The CLM4725 supports compressed data rates from 3 to 15 Mbits per second and supports NTSC (National TV Standards Committee) The committee that developed the television standards for the U.S, which are also used in Canada, Japan, South Korea and several Central and South American countries. Both the committee and the standard are called "NTSC. and PAL video input resolutions. The CLM4725 is based on C-Cube's third generation VideoRISC Processor and is a complete digital video encoding system on a chip. The microprocessor is assisted by on-chip coprocessors including a motion estimator, a variable length coder/decoder, a DMA (1) (Digital Media Adapter) See digital media hub. (2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases. controller, a DRAM controller, and two intelligent video interfaces. The VRP VRP Vehicle Routing Problem VRP Voyageur, Représentant, Placier (French) VRP Vehicle Recycling Partnership (USA) VRP Versatile Routing Platform VRP Vanuatu Republican Party VRP Vessel Response Plans 3 is packaged in a 240-pin plastic quad flat package See PQFP. and dissipates 3.0 watts at 80MHz (MegaHertZ) One million cycles per second. It is used to measure the transmission speed of electronic devices, including channels, buses and the computer's internal clock. A one-megahertz clock (1 MHz) means some number of bits (16, 32, 64, etc. . The VRP3 contains approximately 2.4 million transistors and is fabricated using 0.5 micron CMOS (Complementary Metal Oxide Semiconductor) Pronounced "c-moss." The most widely used integrated circuit design. It is found in almost every electronic product from handheld devices to mainframes. technology. About DiVBR Producer DiVBR Producer is a complete reference design kit based on C-Cube's CLM4725 that provides a comprehensive MPEG-2 VBR video compression solution for VMEbus and embedded systems. DiVBR Producer makes it the ideal VBR encoder solution for authoring DVD content as it includes C-Cube's advanced encoding algorithms to optimize video image quality for DVD content generation, while simplifying the utility. The reference design kit includes the DiVBR Producer card which contains seven VRP3 processors, schematics, PAL equations, internal rate control algorithms and a high level API for ease of system design and systems diagnostics. C-Cube and DVD Authoring C-Cube has placed VBR encoding systems at Sunset Post, Laser Pacific and Warner Brothers' California Video Center to encode first generation material for the DVD format. By building on the company's expertise in digital video encoding for broadcast communications and consumer VideoCD titles, C-Cube has developed the technology that is critical to creating initial DVD content and sets the video quality standard for DVD. About C-Cube Microsystems C-Cube is the leading provider of digital video semiconductor solutions, which implement international standards for digital video, including MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). 1 and MPEG 2. C-Cube's Emmy award-winning encoder chips form the heart of digital video networks worldwide. DiviCom Inc. is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of C-Cube Microsystems and is a leading developer of digital video networking systems for broadcast communications applications. C-Cube Microsystems is headquartered in Milpitas, and has offices in North America, Europe, and Asia. The company employs 640 people worldwide. Its stock is traded on the Nasdaq National Market System under the symbol CUBE. C-Cube can be reached at 408/944-6300 or on the World Wide Web at http://www.c-cube.com. -0- Note to Editors: The C-Cube logo is a registered trademark of C-Cube Microsystems Inc. C-Cube is a trademark of C-Cube Microsystems Inc. CONTACT: C-Cube Microsystems Mary Sharpless-Giani, 408/944-8628 mary.giani@c-cube.com |
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