C-Cube Introduces DVxpert MPEG-2 Product Line, Establishing New Quality Standard for Professional Video Market; New PerfectView Algorithm Addresses Critical Quality and Flexibility Demands for DTV and Professional Studio Applications.MILPITAS, Calif.--(BUSINESS WIRE)--Aug. 25, 1997--C-Cube Microsystems (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CUBE) today set a new baseline for professional video quality with the introduction of its new DVxpert single-chip MPEG-2 encoder family, the first product family based on C-Cube's new DVx architecture. The DVxpert product line extends C-Cube's MPEG-2 leadership into new digital broadcast and professional studio applications and is the first silicon solution to support HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates encoding. Industry leaders, including NextLevel Systems (formerly General Instrument), Scientific-Atlanta, JVC JVC Victor Company of Japan (or Japan's Victor Company) JVC Jewelers Vigilance Committee JVC Jesuit Volunteer Corps JVC Jet Vane Control (directs VLS-launched missiles) JVC Jonker-Volgenant-Castanon , COMSAT Comsat: see Communications Satellite Corporation; communications satellite. (COMSAT General Corporation, Bethesda, MD) Formerly Communications Satellite Corporation, COMSAT was a private company that was created by the U.S. Laboratories, Optivision, Vela vela plural of velum. and several others have already adopted DVxpert for the development of advanced digital video products. "Broadcast video worldwide is rapidly migrating to digital as the promise of more channels and higher video quality is realized," said Alex Daly, vice president of marketing for C-Cube Microsystems. "The DVxpert family will enable broadcasters and digital video service providers to expand their entertainment and informational services to the consumer. We are excited about the growing opportunities for digital television and will continue to drive this market forward." By maintaining the best image quality and delivering the industry's highest compression ratio compression ratio Degree to which the fuel mixture in an internal-combustion engine is compressed before ignition. It is defined as the volume of the combustion chamber with the piston farthest out divided by the volume with the piston in the full-compression position ( , C-Cube's new MPEG-2 encoding family meets the demands of new and emerging digital television and professional studio applications. "We chose C-Cube's DVx platform because it delivers the power and performance required to develop solutions for the HDTV market," said Ly Tran, senior director of engineering at NextLevel Systems. "DVx is the most advanced architecture we have evaluated for implementing HDTV efficiently." "DVxpert offers the highest degree of integration for a 4:2:2 solution, plus superb video quality," said Scott Cooper
PerfectView DVxpert uses C-Cube's patented PerfectView compression algorithm, offering the digital video industry the highest video quality at any bitrate and providing broadcast video and studio equipment manufacturers with the most flexible platform for professional video applications. PerfectView technology includes pre- and post-filtering, optimized motion estimation, intelligent rate control and improved error masking to eliminate common MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). artifacts artifacts see specimen artifacts. . This technology is based on more than nine years of research and offers selectable parameters including resolution, rate control, GOP structure and frame rate. DVxpert 5110 Broadcast Encoder C-Cube's DVxpert 5110 Broadcast Encoder is a single-chip MPEG-2 Main-Level @ Main Profile encoder, offering the most advanced encoding solution available for the broadcast video market. This compact solution provides special features designed to optimize multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple broadcast applications while maintaining the highest image quality for the viewer. As a result of achieving high bandwidth efficiency The introduction to this article provides insufficient context for those unfamiliar with the subject matter. Please help [ improve the introduction] to meet Wikipedia's layout standards. You can discuss the issue on the talk page. with DVxpert, broadcasters and service providers can now increase their programming opportunities with more channels and services. The encoder performs adaptive field/frame (AFF AFF Affectionate AFF Affirmative AFF Adult FriendFinder (website) AFF American FactFinder (US Census data retrieval system) AFF Accelerated Free Fall (type of skydiving training) ) encoding at compressed data rates of up to 15 Mbps, and ensures optimal channel efficiency with Statistical Multiplexing See statistical multiplexor. . C-Cube's patented PerfectView encoding technology delivers the clearest image quality with advanced capabilities such as pre-filtering, error masking and Inverse Telecine See cadence correction. . DVxpert 6210 Professional Encoder The DVxpert 6210 Professional Encoder can compress video images into either MPEG-2 Main-Level @ 4:2:2 Profile for video distribution applications, or into MPEG-2 Main Level @ Main Profile for general broadcast applications. This high-quality encoder handles 4:2:2 video streams from 6 to 50 Mbps with excellent image quality, making it the premier choice for quality and bandwidth sensitive applications such as studio-to-studio video distribution. In addition to offering all the powerful features of the DVxpert 5110, the DVxpert 6210's support for 4:2:2 eliminates generation loss problems which can result from the multiple encoding and decoding operations typical of video distribution. Availability DVxpert is sampling now. The company expects to ship DVxpert in volume in the fourth quarter of 1997. About C-Cube Microsystems C-Cube Microsystems Inc. is the industry leader in the development and delivery of highly integrated digital video silicon solutions that address the consumer electronics, communications and convergence markets. C-Cube is headquartered in Milpitas with offices in North America, Europe, and Asia. Its stock is traded on the NASDAQ National Market under the symbol CUBE. C-Cube can be reached at 408/490-6300 or on the World Wide Web at http://www.c-cube.com . This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including the statements regarding the market for DVx-based products and the estimated time for shipping DVxpert chips in volume. Actual results could differ materially from those projected in the forward-looking statements as a result of risks and other factors which are set forth in greater detail in the company's filings on Forms 10-K and 10-Q. CONTACT: C-Cube Microsystems, Milpitas Mary Sharpless-Giani, 408/490-8628 mary.giani@c-cube.com |
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