C-Cube First to Receive Dolby Digital Certification for Integrated MPEG 2 Audio/Video DVD Decoder Products.MILPITAS, Calif.--(BUSINESS WIRE)--March 25, 1997--C-Cube Microsystems Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : CUBE), the leader in digital video compression technology, announced today that C-Cube's ZiVA DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. decoders are the first integrated MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). 2 audio/video decoder products to be recognized as Dolby Digital 6-channel compliant after thorough testing at Dolby Laboratories in San Francisco, Calif. Originally known as AC-3, Dolby Digital is the first perceptual coder designed specifically to code multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple digital audio. "We are truly excited to be delivering the first Dolby Digital compliant integrated audio/video solution in the industry," said Alex Balkanski, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of C-Cube Microsystems. C-Cube has been working closely with Dolby Laboratories since 1995 to ensure the highest quality performance and full compliance for the 6-channel surround sound of the Dolby Digital specification in its integrated decoder product line. "Dolby Digital certification is important to manufacturers," said Larry Poor, director of technology marketing for Dolby Laboratories. "As consumer electronics and PC manufacturers incorporate C-Cube technology into their products, more consumers will be able to enjoy the high-quality digital sound available on formats such as DVD." Dolby Digital was designed to allow the use of lower data rates with a minimum of perceived degradation of sound quality. The specification provides "5.1" discrete channels of audio -- five full frequency channels: Left, Center, Right, Left Surround, Right Surround, and a Low Frequency Effects -- LFE LFE Low Frequency Effects LFE Lean Front End (software) LFE Laminar Flow Element LFE Learning From Experience LFE Large Final Emitter (environment) LFE Leicester, Forest, East -- channel. Dolby Digital has been adopted as the mandatory multichannel standard for DVD in NTSC (National TV Standards Committee) The committee that developed the television standards for the U.S, which are also used in Canada, Japan, South Korea and several Central and South American countries. Both the committee and the standard are called "NTSC. television countries, such as the United States and Japan, and has been adopted as the multichannel audio format for High Definition and Standard Definition digital television broadcasting in the United States. Dolby Laboratories has certified C-Cube's ZiVA DVD decoder family for Dolby Digital. The ZiVA DVD decoders are the world's most highly-integrated single-chip DVD system decoders, incorporating eight critical DVD functions into a single engine. Based on C-Cube's programmable video architecture, ZiVA allows consumer electronics manufacturers and PC OEMs to develop full-featured DVD players and PC add-in cards that are fully compliant. About Dolby and Digital Audio Dolby Laboratories is the developer of audio signal processing Audio signal processing, sometimes referred to as audio processing, is the processing of a representation of auditory signals, or sound. The representation can be digital or analog. systems used worldwide in consumer audio and video products, on consumer audio and video entertainment software, and in professional sound applications that include music recording, broadcasting, and motion picture sound. The privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. is headquartered in San Francisco, with offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Los Angeles and European headquarters in England. About C-Cube Microsystems C-Cube is the leading provider of digital video semiconductor solutions which implement international standards for digital video, including MPEG 1 and MPEG 2. C-Cube's Emmy award-winning encoder chips form the heart of digital video networks worldwide. DiviCom Inc. is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of C-Cube Microsystems and is a leading developer of digital video networking systems for broadcast communications applications. C-Cube Microsystems is headquartered in Milpitas, California and has offices in North America, Europe, and Asia. The company employs 705 people worldwide. Its stock is traded on the NASDAQ National Market System under the symbol CUBE. C-Cube can be reached at +1.408.944.6300 or on the World Wide Web at http://www.c-cube.com . DiviCom is on the World Wide Web at http://www.divi.com . -0- Note to Editors: The C-Cube logo is a registered trademark of C-Cube Microsystems Inc. C-Cube is a trademark of C-Cube Microsystems Inc. "Dolby" and "AC-3" are trademarks of Dolby Laboratories. CONTACT: C-Cube Microsystems Mary Sharpless-Giani, 408/944-8629 mary.giani@c-cube.com |
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