C-Cube Drives Significant Advances in HD Broadcast; Enables Market for HD Video Production.MILPITAS, Calif.--(BUSINESS WIRE)--Sept. 6, 1999-- C-Cube Microsystems (Nasdaq:CUBE), today announced the industry's first and only high definition CODEC (encoder/decoder) platform architecture for both broadcast and video production. The DVx-HD(TM) platform will enable first generation HD video production systems and allow significant advances in the next generation of HD broadcast encoder systems. C-Cube's DVx-HD platform offers the industry's most sophisticated high definition image processing image processing Set of computational techniques for analyzing, enhancing, compressing, and reconstructing images. Its main components are importing, in which an image is captured through scanning or digital photography; analysis and manipulation of the image, accomplished technique -- HDScan(TM). In addition, DVx-HD addresses all predominant high definition compression formats as well as the international broadcast standards (ATSC (Advanced Television Systems Committee) An international digital television (DTV) standard adopted by the U.S., Canada, South Korea, Taiwan and Argentina. , DVB (Digital Video Broadcasting) An international digital television (DTV) standard that is the European and Far Eastern counterpart of the North American ATSC standard. and ISDB ISDB Integrated Services Digital Broadcasting (Japan) ISDB International Society of Drug Bulletins ISDB Idaho School for the Deaf and the Blind ISDB International Sectoral Data Base (OECD) ), allowing system manufacturers to efficiently penetrate HD broadcast and video production applications. "Our goal is to pave the way for manufacturers to succeed in the HD market," notes Umesh Padval, president of C-Cube's Semiconductor Division. "We are providing the industry's most efficient encoding process for visibly superior image quality while simplifying the transition from SD to HD." "C-Cube's announcement marks another significant leap in technology for film and television production," said Rose ODonnell, chief technology officer, Avid Technology "Avid" redirects here. For the "Advancement Via Individual Determination" educational program, see AVID. Avid Technology, Inc NASDAQ: AVID is an American company specializing in video and audio production technology; specifically, digital non-linear media editing (NLE) . "The DVx-HD platform offers exceptionally high-quality, compressed images at a fraction of uncompressed bandwidths and storage costs. At the same time, it addresses some of the critical market issues needed to establish an infrastructure for the creation and transmission of HD content." High Definition Video High definition video is more complex to encode than standard definition video, requiring an order of magnitude A change in quantity or volume as measured by the decimal point. For example, from tens to hundreds is one order of magnitude. Tens to thousands is two orders of magnitude; tens to millions is three orders of magnitude, etc. increase in computing power over SD encoding. C-Cube's DVx-HD platform architecture accomplishes this task with an efficient multi-chip configuration, making it scalable to address the predominant MPEG-2 4:2:0 and 4:2:2 chroma Short for "chrominance." The attributes of a color, which include its hue (frequency) and saturation (amount of black). See hue and saturation. HD formats as well as 1080i, 1080p, 720p and 480p image sizes. Advanced Image Processing Technique Within the platform, C-Cube has incorporated a proprietary image processing technique, called HDScan, for an efficient multi-chip encoder configuration that produces superior image quality. HDScan unifies the video image by passing MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). reference information about the encoding process to each chip in the platform. By sharing bit-rate information across the chip-set, the DVx-HD encoder enables a high level of motion prediction as well as unified rate control for the highest quality image at significant bandwidth savings. Easy Migration from SD to HD The platform supports both SD and HD, allowing manufacturers to use one system for the migration from one format to another as well as to allow production and transmission of SD and HD from within a single system. For broadcasters, this multi-format capability optimizes bandwidth efficiency The introduction to this article provides insufficient context for those unfamiliar with the subject matter. Please help [ improve the introduction] to meet Wikipedia's layout standards. You can discuss the issue on the talk page. by allowing them to transmit one 1080i HD channel or multiple SD channels. They can also choose to broadcast at 480p or 720p, and use the remaining bandwidth to simultaneously transmit standard definition channels. Specific to video production, the DVx-HD platform supports high bit-rate mezzanine compression, a requirement for non-linear editing. As a CODEC, it allows encoding and decoding of MPEG-2 4:2:2 HD video content (up to 300 Mbits throughput) for multi-generation editing and archival. DVx-HD uses C-Cube's industry proven and widely adopted API (Application Programming Interface). C-Cube customers may leverage their R&D investment in C-Cube's standard definition technology when they make the shift to high definition. By re-using technology, manufacturers achieve lower costs and faster time to market. The platform is software extensible for support of newly emerging HD standards, providing manufacturers with a comprehensive HD roadmap. Availability C-Cube will introduce the first DVx-HD based broadcast product at IBC IBC International Building Code IBC Iraq Body Count IBC Institutional Biosafety Committee IBC Inflammatory Breast Cancer IBC International Business Company IBC Independence Blue Cross IBC Insurance Bureau of Canada IBC International Broadcasting Convention 1999. About C-Cube C-Cube Microsystems Inc. is the industry leader in the development and delivery of highly integrated digital video silicon and systems solutions. C-Cube's Semiconductor Division delivers highly integrated digital video silicon solutions for the communications and consumer electronics markets, including digital set-top boxes, video production systems, broadcast encoders, and DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. . C-Cube's DiviCom Division is a leader in the deployment of digital video networks. C-Cube is headquartered in Milpitas, California Milpitas (IPA pronunciation: mɪlpitʌs; inhabitants are called 'Milpitans') is a city in Santa Clara County, California. It is located with San Jose to its south and Fremont to its north, at the eastern end of Highway 237 and generally between Interstate freeways 680 and with offices in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe, and Asia. Its stock is traded on the Nasdaq under the symbol CUBE. C-Cube can be reached at 408/490.8000 or at http://www.c-cube.com. C-Cube's DiviCom Division is based in Milpitas, Calif. and can be reached at 408/944.6700 or at http://www.divi.com. Note to Editors: C-Cube and the C-Cube logo are registered trademarks of C-Cube Microsystems Inc. DiviCom is a registered trademark of DiviCom, Inc. All other trademarks and registered trademarks are property of their respective companies. |
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