C-Cube Creates New Category of PC Peripheral with MVP; Mainstream PC Users Can Now Record Digital Video with Easy-to-Use, Low-Cost Device.MILPITAS, Calif.--(BUSINESS WIRE)--June 11, 1997--C-Cube Microsystems Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CUBE), the market leader in digital video, today introduced a new category of peripheral for the mainstream PC market: the MVP (Multimedia Video Processor) A high-speed DSP chip from Texas Instruments, introduced in 1994. Officially introduced as the TMS320C80, it combines RISC technology with the functionality of four DSPs on one chip. (MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). Video Peripheral). MVPs are low-cost, easy-to-install external devices that connect to a desktop or notebook PC and allow users to easily capture and record high-quality video or still images into their computers. C-Cube is offering OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and manufacturers a turn-key design, allowing them to develop and produce their own MVPs. MVPs connect to a PC via an external port, such as the printer port, alleviating the need for consumers to open up their PCs to install complex add-in cards. By using an MVP to connect their PC to a camcorder, VCR VCR: see videocassette recorder. VCR in full videocassette recorder Electromechanical device that records, stores on a videotape cassette, and plays back on a TV set recorded images and sound. or TV tuner, users can capture and record full-motion video or still images in real-time for multimedia presentations, video editing, Internet and intranet applications, and video e-mail. Powering the MVP is C-Cube's VideoRISC processor, the engine that can record and compress high-quality video in real-time. For more information on MVP, please visit C-Cube's website at http://www.c-cube.com . "MVPs offer OEMs an opportunity to quickly enter the growing digital video market segment," said Andy Fischer, vice president of Jon Peddie Associates, a PC graphics market research firm based in Tiburon, Calif. "C-Cube is enabling a new class of product which has the potential to bring high-quality still and full-motion video capture capabilities to users who, until now, haven't been interested in grappling with the complexities of getting and managing video on their PCs." "MVPs are an ideal complement for CD-Recordable products," said David Ulmer, marketing manager for Adaptec's Software Products Group. "Adaptec's DirectCD and Easy-CD Pro recording software make it easy for consumers to create a permanent digital library of their favorite video memories." "The MVP category represents a leapfrog in video technology for the PC," said Alex Daly, vice president of marketing for C-Cube Microsystems. "MVPs have a lot of consumer appeal because they're affordable, easy to use and convert existing home and business PCs into useful video tools." MVPs use the MPEG (Moving Picture Experts Group (compression, standard, algorithm, file format, body) Moving Picture Experts Group - (MPEG, ISO/IEC JTC1/SC29 WG11) An ISO committee that generates standards for digital video compression and audio. Also the name of their algorithms. ) standard for compressing video images. The MPEG standard is recognized for providing high quality video in bandwidth- and storage-constrained environments, and has also been selected as the digital compression standard for the DVD format. Video and still images captured using MVP are well-supported by the existing PC infrastructure. Users can view video in software with Microsoft's DirectShow and Apple's QuickTime 2.0 movie players -- both widely available -- or in hardware with any MPEG-1 or DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. playback card. MVPs are expected to list for under $300, and will be available this summer. Manufacturers AVerMedia and Videonics endorsed the MVP category and are the first companies to announce retail MVP products. C-Cube and selected customers will be demonstrating the MVP at PC Expo, booth number 1047, level one, at the Jacob Javits Convention Center in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , June 17-19. About C-Cube Microsystems C-Cube Microsystems Inc. is the industry leader in the development and delivery of highly integrated digital video silicon solutions that address the consumer electronics, communications and convergence markets. C-Cube is headquartered in Milpitas, California with offices in North America, Europe, and Asia. Its stock is traded on the Nasdaq National Market under the symbol CUBE. C-Cube can be reached at 408/944-6300 or on the World Wide Web at http://www.c-cube.com . -0- The C-Cube logo is a registered trademark of C-Cube Microsystems Inc. C-Cube is a trademark of C-Cube Microsystems Inc. -0- Note to Editors: MVP Reference Design Kit Features Easy to install -- Products based on this design connect to the PC via the parallel port, thus alleviating the need for users to open up a PC case to install add-in boards. High resolution still image capture -- Up to 704x576 resolution images can be captured from any analog video source. Higher resolutions can be achieved using software interpolation interpolation In mathematics, estimation of a value between two known data points. A simple example is calculating the mean (see mean, median, and mode) of two population counts made 10 years apart to estimate the population in the fifth year. . High quality, real-time video recording -- full 30 frames per second, MPEG-1 IPB IPB Invision Power Board (forum) IPB International Peace Bureau IPB Intelligence Preparation of the Battlefield IPB International Personal Banking IPB Illustrated Parts Breakdown IPB Institute of Plant Breeding video and MPEG audio. Flexible data rates supported -- SIF (352x240, 1-3Mbps) and QSIF QSIF Quarter Source Input Format QSIF Quarter Standard Image Format QSIF Quarter Source Intermediate Format (176x112, 56-500kbps). MPEG-1 compression -- High quality video at data rates that are easy to use over Internet, intranet, telephone and email systems, and recordable onto storage devices such as CD-R (CD-Recordable) A writable CD technology using a type of compact disc that can be recorded, but not erased (CD-Rs are "write once" discs). CD-R discs are used to master CD-ROMs, to back up data and to make copies of data for distribution. , DVD-RAM A rewritable DVD disc endorsed by the DVD Forum. Using phase change technology, DVD-RAMs are like removable hard disks, and the media can be rewritten 100,000 times compared to 1,000 times for DVD-RW and DVD+RW. The first DVD-RAM drives with a capacity of 2.6GB (single sided) or 5. and other high-density removable storage devices. Small footprint -- The basic design fits in a box less than 7"Lx6"Hx1"W (about the size of a standard modem). Vendor implementations may vary. CONTACT: C-Cube Microsystems Anne Hohenberger, 408/490-6688 anneh@c-cube.com http://www.c-cube.com |
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