C-Cube CEO Named Among 21 Most Influential DVD Executives; MPEG Pioneer Alex Balkanski Honored For Contribution to DVD Success.Business Editors MILPITAS, Calif.--(BUSINESS WIRE)--April 18, 2000 C-Cube Microsystems (Nasdaq:CUBE) Chief Executive Officer and co-founder Dr. Alex Balkanski has been named one of the 21 most influential DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. executives for his seminal seminal /sem·i·nal/ (sem´i-n'l) pertaining to semen or to a seed. sem·i·nal adj. Of, relating to, containing, or conveying semen or seed. contribution to the development of MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). , the standard at the very heart of the DVD format See VOB and DVD. . "It's a great honor As a verb, to accept a bill of exchange, or to pay a note, check, or accepted bill, at maturity. To pay or to accept and pay, or, where a credit so engages, to purchase or discount a draft complying with the terms of the draft. to be recognized among such a distinguished group," Balkanski said, referring to the list of executives from Toshiba, Sony, Philips, Panasonic, Intel, Microsoft, and other computer and consumer electronics giants who were also honored by online publication DVD Report. "Bringing MPEG from the laboratory to the home has been a collective effort. It has taken this distinguished group as well as many others in the industry to place MPEG at the center of digital video applications worldwide." Balkanski teamed up with Dr. Edmund Sun and Dr. Didier Le Gall, then the MPEG video committee chairman and now C-Cube's Chief Technology Officer, in 1988 to found C-Cube and begin building MPEG into the global standard it is today. Balkanski's naming to the list comes one year after C-Cube became the first silicon maker to ship one million DVD chips in a quarter. The milestone signaled the emergence of the DVD format as a worldwide success and established C-Cube as the DVD market leader. Balkanski's recognition as one of the top 21 DVD executives isn't the first time his contribution to MPEG has been honored. In 1995, C-Cube became the first semiconductor company to receive the entertainment industry's highest honor -- the Emmy Award Emmy award Annual presentation for outstanding achievement in U.S. television. Its name is taken from the nickname “immy” for the image orthicon, a television camera tube. -- for its contribution to the advent of digital video. About C-Cube C-Cube Microsystems Inc. is the industry leader in the development and delivery of highly integrated digital video silicon and systems solutions. C-Cube's Semiconductor Division delivers digital video silicon and systems solutions for the communications and consumer electronics markets. C-Cube's DiviCom Division is a leader in the deployment of digital video networks. C-Cube is headquartered in Milpitas, California Milpitas (IPA pronunciation: mɪlpitʌs; inhabitants are called 'Milpitans') is a city in Santa Clara County, California. It is located with San Jose to its south and Fremont to its north, at the eastern end of Highway 237 and generally between Interstate freeways 680 and with offices in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe, and Asia. Its stock is traded on the Nasdaq under the symbol CUBE. C-Cube can be reached at 408/490-8000 or at http://www.c-cube.com. DiviCom is based in Milpitas, Calif. and can be reached at +1.408.944.6700 or at http://www.divi.com. Note to Editors: C-Cube and the C-Cube logo are registered trademarks of C-Cube Microsystems, Inc. DiviCom is a registered trademark of DiviCom, Inc. All other trademarks or registered trademarks are property of their respective owners. |
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