C-Cube Awarded Emmy For Outstanding Contribution To The Television Industry; C-Cube's Digital Video Encoder is Recognized as Key to the Future of Digital Television.MILPITAS, Calif.--(BUSINESS WIRE)--Sept. 8, 1995--C-Cube Microsystems Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CUBE), a market leader in digital video compression Encoding digital video to take up less storage space and transmission bandwidth. See video codec and data compression. video compression - Compression of sequences of images. technology, announced today that the Board of Governors of the Academy of Television Arts and Sciences is honoring C-Cube with an Emmy award Emmy award Annual presentation for outstanding achievement in U.S. television. Its name is taken from the nickname “immy” for the image orthicon, a television camera tube. for the company's MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). digital video encoder. C-Cube will be recognized at the "47th Annual Primetime Emmys" in Pasadena on September 9, 1995 for outstanding achievement in engineering development for the television industry. C-Cube's digital video encoder provides the core digital compression technology necessary for the delivery of digital broadcast applications worldwide such as direct broadcast satellite services, interactive television trials, video storage, video on demand, satellite news gathering and distance learning. C-Cube's encoder, based on its VideoRISC Processor, converts video into digital format in real time to allow the delivery of digital video to the home via satellite, telephony and cable. By compressing the video, broadcasters can deliver up to ten times more channels. The encoder also delivers video quality that is superior to today's analog television Analog television (or analogue television) encodes television and transports the picture and sound information as an analog signal, that is, by varying the amplitude and/or frequencies of the broadcast signal. . In addition to expanded channel capacity, C-Cube's encoders enable the deployment of digital television systems that offer interactivity, wide-screen enhanced definition television (EDTV (Enhanced Definition TV) A set of digital television (DTV) standards with 480 lines of resolution. All EDTV formats are progressive scan (480p) and provide a sharper picture than SDTV (Standard Definition TV), but not as good as HDTV (High Definition TV). ), video on demand and multilingual programming. "Digital video is revolutionizing the television industry by offering consumers outstanding quality and unlimited program selection at an affordable price," said Alex Balkanski, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of C-Cube Microsystems. "C-Cube's Emmy award not only represents recognition for C-Cube's contribution to the evolution of television, but also acknowledges that the digital revolution is happening here and now. C-Cube's digital video encoder is leading this analog to digital transition. I am very proud to be accepting the Emmy award for C-Cube's achievements in delivering high quality and innovative technology." Digitizing video allows broadcasters to do two things: dramatically increase effective bandwidth or "channel capacity" and eliminate transmission distortion, or "noise," common in today's analog transmission Analog transmission is a method of conveying voice, data, image, signal or video information using a continuous signal which varies in amplitude, phase, or some other property in proportion to that of a variable. . Compressing video involves the elimination of redundancies between and within frames of video, which allows from four to ten video programs to be transmitted in the same bandwidth as a single analog program. The compressed video compressed video - video compression is decompressed, or decoded, in consumer homes using a digital settop decoder. Digital video allows revolutionary new television services including video on demand (what you want to watch when you want to watch it); interactive television; educational programming, training and reference services; multilayer or hierarchial programs, multilingual programs; video on computers and wide screen enhanced television Enhanced Television (ETV) is a collection of specifications developed under the OpenCable project of CableLabs (Cable Television Laboratories, Inc.) that define an ETV Application consisting of resources (files) adhering to the Enhanced TV Binary Interchange Format (EBIF) content . Cable MSOs will use the channel efficiency to transmit up to 750 channels of video in a single cable network, which will allow MSOs to compete with the video rental business by offering near video on demand services to subscribers. In addition, compression will lower distribution costs distribution costs distribute npl → Vertriebskosten pl by decreasing the number of satellite transponders required to distribute network programming. And the increase in picture quality will enhance consumer satisfaction with video services. C-Cube Microsystems C-Cube Microsystems Inc. designs and markets integrated circuits and software that implement international standards for the compression of digital images and video. Compression allows digital video to be used in fast-growing applications such as multimedia computing, CD-based consumer electronics and digital television. C-Cube Microsystems has its headquarters in Milpitas, Calif. and has offices in the United States, Europe and Asia. The company employs 180 people worldwide. Its stock is traded on the NASDAQ National Market System under the symbol CUBE. -0- Note to Editors: C-Cube and the C-Cube logo are registered trademarks of C-Cube Microsystems. CONTACT: C-Cube Microsystems Mary Sharpless or Scott St. Clair, 408/944-6300 or Eastwick Communications Nancy Blake, 415/306-4192 |
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