C-Cube's ZiVA DVD Decoder Powers Toshiba's Groundbreaking Tecra 750DVD and 750CDM Notebooks.MILPITAS, Calif.--(BUSINESS WIRE)--Nov. 11, 1997-- C-Cube DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. Solution Chosen for First Motherboard DVD Implementation from Top PC Supplier C-Cube Microsystems Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CUBE), the market leader in digital video compression Encoding digital video to take up less storage space and transmission bandwidth. See video codec and data compression. video compression - Compression of sequences of images. , today announced the selection of its ZiVA DVD decoder with SecureView for Toshiba's new Tecra 750DVD and 750CDM 1. CDM - Content Data Model 2. CDM - Code Division Multiplexing notebook computers. By using C-Cube's highly integrated ZiVA DVD decoders, Toshiba is the first top-tier PC supplier to offer a motherboard implementation of DVD, ensuring the highest level of quality and compatibility for playback of copy-protected DVD titles. Opting for a hardware-based DVD solution, Toshiba's new notebooks also present significant progress in power consumption, a critical factor in the mobile computing Using a computing device while in transit. Mobile computing implies wireless transmission, but wireless transmission does not necessarily imply mobile computing. Fixed wireless applications use satellites, radio systems and lasers to transmit between permanent objects such as buildings market. By leveraging C-Cube's power-efficient ZiVA DVD decoders, Toshiba's Tecra 750DVD and 750CDM can achieve 3.7 hours of full-power battery life, as tested by Ziff-Davis' BatteryMark benchmarks, without compromising multimedia performance. "C-Cube's ZiVA DVD solution plays an important role in ensuring that Toshiba's customers get a true DVD experience," said Gary Elsasser, vice president of product planning for Toshiba's Computer Systems Group. "With C-Cube, the Tecra 750DVD and 750CDM provide the performance that meets Toshiba's high standards, and our development time and costs keep us ahead of the pack." "Toshiba once again reinforces it's market leadership by driving new key technologies and applications in mobile computing," said Alex Daly, vice president of marketing for C-Cube Microsystems. "By implementing ZiVA on the motherboard, Toshiba has set a new standard for video presentation and entertainment quality on a portable platform, while also maximizing battery life. We applaud Toshiba's innovative yet practical approach to delivering a true DVD experience." C-Cube's ZiVA decoders were selected by Toshiba because they provide the highest level of integration and most advanced architecture available in a single-chip solution. ZiVA is the industry's first single-chip DVD decoder to incorporate the DVD consortium's copy protection scheme, known as the content scramble system Content Scramble System (CSS) is a Digital Rights Management (DRM) scheme used on almost all commercially produced DVD-Video discs. It utilizes a weak, proprietary 40-bit stream cipher algorithm. The system was introduced around 1996 and has subsequently been compromised. (CSS (1) See Cascading Style Sheets. (2) (Content Scrambling System) The copy protection system applied to DVDs, which uses a 40-bit key to encrypt the movie. ). By using ZiVA with SecureView, Toshiba's Tecra 750DVD and 750CDM notebooks can offer users full compatibility with the all DVD-standard content. About the ZiVA Family ZiVA offers the highest level of integration in a DVD solution by incorporating nine critical functions into a single chip: MPEG-2 video decoding, Dolby Digital decoding, MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). audio decoding, CSS authentication and descrambling, sub-picture decoding, on-screen on·screen or on-screen adj. & adv. 1. As shown on a movie, television, or display screen. 2. Within public view; in public. display, linear PCM (1) See phase change memory. (2) (Plug Compatible Manufacturer) An organization that makes a computer or electronic device that is compatible with an existing machine. audio decoding, demultiplexing and audio/video synchronization. The ZiVA DVD decoder family also offers the most efficient power management, requiring less than 1.5 watts of power for DVD playback, making it the ideal solution for portable and notebook applications. About C-Cube Microsystems C-Cube Microsystems Inc. is the industry leader in the development and delivery of highly integrated digital video silicon solutions that address the consumer electronics, communications and convergence markets. C-Cube is headquartered in Milpitas, California with offices in North America, Europe and Asia. Its stock is traded on the NASDAQ National Market System under the symbol CUBE. C-Cube can be reached at +1.408.490.944.6300 or on the World Wide Web at http://www.c-cube.com . CONTACT: C-Cube Microsystems Mary Giani, 408/490-8628 |
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