C&W expands alliance. (Cushman and Wakefield).

Cushman & Wakefield announced last week the addition of four real estate service firms in the Midwest to its strategic alliance. The Cushman & Wakefield alliance is a program that expands the firm's service capabilities and enables it to gain market share in select middle markets across the United States.

The latest additions, including firms in Minneapolis, Indianapolis, Kansas City, and Cincinnati, are part of C&W's Mid west growth strategy and bring the total number of alliance members to 10. The expansion in the Midwest is part of a stated national strategy of C&W's president of U.S. operations Bruce Mosler to further strengthen the firm's delivery of services throughout the country.

"The expansion of the alliance program is based on the initial success of the alliance in the Southeast," he said.

"And it's in line with our goal of tapping the best firms in strategic markets to join the C&W service platform."

"The Alliance initiative is aimed at reliably providing our clients with C&W's total real estate solutions capabilities in key markets on a national scale, while enabling us to have direct access to these strategic markets through the best local real estate firms, who also benefit from our multiple services," noted Derrick Banks Mashore, head of C&W client strategies group.

Each member firm will be contracted and branded as a member of the Cushman & Wakefield alliance.

The four new additions include Northstar Partners, of Minneapolis, Minn., Summit Realty Group, of Indianapolis, Ind., Kessinger Hunter, of Kansas City, Mo., and Cincinnati Commercial Realty, of Cincinnati, Ohio.

The new firms join the first six alliance members, which include Commercial Tennessee, San Diego Corporate Real Estate Advisors, Eason Graham & Sandner, Commercial Jacksonville, Commercial Carolina, and Mission Properties.

Among the benefits the alliance provides s are new channels for C&W's range of fully integrated real estate services, opportunities to expand in industrial brokerage for specifically targeted markets. The alliance offices in industrial-transaction dominated regions will allow C&W to enhance the firm's "industrial pipeline" to service clients in the U.S., as well as in Asia and Europe.