BzzAgent Selects SHIFT Communications as Agency of Record.WATERTOWN, Mass. -- Word-of-mouth marketing and media firm, BzzAgent, Inc., has selected SHIFT Communications, a national, independent public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firm, as its agency of record. "SHIFT's demonstrated knowledge and enthusiasm for word-of-mouth marketing made them the ideal partner to help us extend our message," stated Joe Chernov, BzzAgent's director of public relations. "We were thoroughly impressed im·press 1 tr.v. im·pressed, im·press·ing, im·press·es 1. To affect strongly, often favorably: with the firm's creative ideas for future programs, innovative account service structure and commitment to our business." SHIFT will help promote BzzAgent's evolution to a word-of-mouth media model, its Canadian Canadian (kənā`dēən), river, 906 mi (1,458 km) long, rising in NE New Mexico. and flowing E across N Texas and central Oklahoma into the Arkansas River in E Oklahoma. expansion, and the company's innovative initiatives, such as the "10 Days of BzzAgent: the Minkin Art Project" blog blog, short for web log, an online, regularly updated journal or newsletter that is readily accessible to the general public by virtue of being posted on a website. (http://10days.bzzagent.com/). "Word-of-mouth is making a serious impact on how companies market and communicate with consumers. BzzAgent is right in the middle of this radical marketing shift, and has earned its position as the industry's fastest growing word-of-mouth firm," said Todd Todd , Sir Alexander Robertus 1907-1997. British chemist. He won a 1957 Nobel Prize for his study of nucleic acids and nucleotide structures. Defren, a SHIFT principal. "As BzzAgent's agency of record, we're excited to help further educate the market about the effectiveness of BzzAgent's campaigns and the role of open and honest word-of-mouth." BzzAgent joins a growing list of more than 70 clients on SHIFT's roster, including a range of exciting consumer technology companies. About BzzAgent, Inc. BzzAgent, Inc. is a word-of-mouth marketing and media firm that helps companies to organize and manage honest, real-world conversations among everyday consumers. BzzAgent's innovative process, platform and programs enable the acceleration and measurement of the word-of-mouth as a marketing medium. Using such systems, BzzAgent's clients can generate awareness and shape perception about their products and services either via BzzAgent's community of 170,000 trained, volunteer brand evangelists or by way of their own client-branded word-of-mouth networks that are customized, hosted and built by BzzAgent. For more information, visit www.bzzagent.com. About SHIFT Communications SHIFT Communications' high performance public relations and marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales services bolster This article is about the pillow called a bolster. For other meanings of the word "bolster", see bolster (disambiguation). A bolster (etymology: Middle English, derived from Old English, and before that the Germanic word bulgstraz clients' marketplace reputation and produce measurable results that directly lead to increased revenues. The independent agency works with both new and established companies competing in a variety of technology, business-to-business and consumer markets. SHIFT Communications' offices are located in the Boston, Mass., and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Calif. metros. For more information, visit www.shiftcomm.com. |
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