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ByteAudio.com launches SkinWerkz and gives the power of digital marketing to the business and entertainment community!


Business Editors

POMPANO BEACH Pompano Beach (pŏm`pənō), city (1990 pop. 72,411), Broward co., SE Fla., on the Atlantic coast and the Intracoastal Waterway; inc. 1908. It is a resort city with ocean beaches, excellent fishing, and a harness-racing track. , Fla.--(BUSINESS WIRE)--Oct. 31, 2000

Byteaudio.com(TM) the Pompano Beach, FL, Music Portal Company and Microsoft(TM) strategic partner today announced the launch of its latest digital marketing service SkinWerkz.com(tm). "Skins" or "Skinning" is a method of customizing a "GUI (Graphical User Interface) A graphics-based user interface that incorporates movable windows, icons and a mouse. The ability to resize application windows and change style and size of fonts are the significant advantages of a GUI vs. a character-based interface. " (Graphic User Interface See GUI. ) for any Microsoft(TM) browser browser

Software that allows a computer user to find and view information on the Internet. The first text-based browser for the World Wide Web became available in 1991; Web use expanded rapidly after the release in 1993 of a browser called Mosaic, which used
, software applications, Windows Media Player Digital jukebox software for Windows from Microsoft that plays a variety of audio, video and streaming formats including MP3, WMA, CD audio and MIDI. Starting with Version 6.2 in 1999, the Windows Media Rights Manager was added for securing copyrighted content.  7, or other digital media type players. The product enables a company to expand their branding so their logo, product information or links to pertinent websites are constantly visible to the consumer via the computer desktop. This new art form places corporate identities into both the work place and home alike. If you don't have it, you soon will!

The new designs can make branding and the e-commerce journey a whole new experience for consumers, and a whole new method of securing name recognition for a company. The cool, customized designs offer a company the power of co-branding Internet browsers See Web browser.  and digital media type players, and have the ability to be changed on an ongoing basis. "Skins" are becoming a new form of modern art, and in some cases a collectable. A company's logo can now always be present in the public eye, as long as the computer is on. The "Skins" can be a border, or they can take on a command console role with windows displaying text, graphics or even streaming video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater.  in an interactive experience. This is a method of re-enforcing internal branding with in a corporate environment too. SkinWerkz offers a complete suite of skins to build brand awareness for your company's PC desktops, in the workforce and for your customer base. Skins represent the latest exciting form of viral marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses.  or "word of mouse" exposure. As a producer of custom "Skins" for Microsoft(TM), SkinWerkz is the global leader in this exciting new field. SkinWerkz uses a talented pool of global digital artists that have a close-knit network within the computer industry. Immersive branding goes beyond promotions, to offer users cool functionality and an experience as yet untapped. SkinWerkz allow consumers to see and adopt a companies identity and a company to reach the 52,486,000 home PCs using Microsoft(TM) Windows. On October 3rd, this year the rock band the Doobie doo·bie  
n. Slang
A marijuana cigarette.



[Origin unknown.]
 Brothers, released their first album in ten years that included a special bonus video track. When played on a computer the CD launches a custom designed skin circular created by SkinWerkz especially for the occasion. Another first for the company!

Company Chief Executive Officer Fred Kriss stated "We see a totally new era in advertising coming about through the use of Skins. We see kids using them as a collectable, corporations using them as a new method of attracting customers, and keeping those customers by constantly change the skins to encourage brand loyalty. We see them even being used for competitions. The creative opportunity this presents to the graphic artist and computer programmer (1) A hardware device used to customize a programmable logic chip such as a PAL, GAL, EPROM, etc. See PROM programmer.

(2) A person who designs the logic for and writes the lines of codes of a computer program.
 is virtually limitless. This is a very exciting time ahead for ByteAudio.com. We have already created more than 30 custom skins for Microsoft(TM), that are currently available through ByteAudio.com's SkinWerkz(TM) (www.skinwerkz.com) or Microsoft's Windows Media's(TM) website. We are very proud of our work for Microsoft(TM), and are pleased to be associated with them. We feel we have really established ourselves as the leaders in this new area of computer art. Our plans are to expand our service to major corporations both here and overseas. We see no limits to the products potential, only an artists imagination!"

ByteAudio.com is a privately held leading edge Music Portal and proprietary e-commerce publishing system. The site is targeted at consumers, artists, recording studios, and record labels. Serving both the Business-to-Business and Business-to-Consumer segments uniquely positions ByteAudio in the marketplace and differentiates ByteAudio from every competitor. ByteAudio.com, full-service approach and its proprietary music publishing The contractual relationship between a songwriter or music composer and a music publisher, whereby the writer assigns part or all of his or her music copyrights to the publisher in exchange for the publisher's commercial exploitation of the music.  software, Music Portal Pro(TM), provides music professionals with access to the rapidly growing digital music distribution e-commerce market. ByteAudio.com is actively building relationships with high-quality artists using innovative contractual arrangements that make the artists "strategic partners," and provide more favorable fa·vor·a·ble  
adj.
1. Advantageous; helpful: favorable winds.

2. Encouraging; propitious: a favorable diagnosis.

3.
 royalty participation than provided by traditional record company.

For more information about SkinWerkz.com and ByteAudio.com, please call toll free 877-343-7672 or Tel: 954 975 9090 Fax: 954 975 8280

1417 S. Powerline Rd, Pompano Beach, FL.U.S.A. 33069 Or visit www.skinwerkz.com or www.byteaudio.com.
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Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 31, 2000
Words:744
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