Byte Interactive Reports Steady Growth; Economy Doesn't Break This Internet Consulting Firm's Stride.

Business Editors

SOUTH NORWALK, Conn.--(BUSINESS WIRE)--June 4, 2002

Byte Interactive, a worldwide provider of digital marketing strategies and solutions, today reports it has expanded its staff again due to explosive growth evidenced by a 67 percent revenue spike over the course of 2001.

The Internet consulting firm recently hired three new employees and promoted Brandy Toth to director, business development. Toth, who has served as senior account manager at Byte Interactive since August 2001, now taps her strong marketing background to lead the charge on forging new client relationships for the firm. Prior to joining Byte Interactive, she worked at Vindigo, a Palm OS software company, and at Priceline.com, where she successfully developed strategic promotions to drive traffic to a new online product division.

Today, Michael LeBeau, CEO and founder of Byte Interactive, also announced the following appointments:

- Gene Tiernan, vice president, director of client services

- Stacy Nadine, senior account manager

- Lisa Kay, art director

"Our steady growth is a true testament to our strategic marketing approach and an inherent focus on ROI for all of our engagements," said LeBeau. "We hired Gene, Stacy and Lisa because our past successes created the demand for their talent. And I know their contributions will continue to raise the customer-care bar and expand upon our strong business model."

LeBeau added: "Meanwhile, Brandy's track record has proven she can help expand our client base. With her driving the new business effort, I'm confident the successful growth trend we have enjoyed over the past five years will continue."

In his role as vice president, director of client services, Tiernan serves as strategic lead to the account teams to develop Internet initiatives that help grow clients' businesses. He brings to the team a blend of traditional marketing skills and database marketing expertise that fits perfectly with the firm's core competencies. Tiernan joined Byte Interactive after serving as brand manager for CentrPort, a database aggregation software company. There, he drove the company's relationship with partner agency Modem Media and its international accounts, including Delta Airlines, GE and Manulife Financial among others. He also oversaw national accounts such as Kraft Foods/Nabisco and Enterprise Rent-A-Car.

Nadine comes to Byte Interactive from Euro RSCG, a New York-based digital marketing agency. Her background includes a combination of marketing and technology experience with an ability to deliver top-notch results in today's competitive economy. At Euro RSCG, she served the Volvo and IBM accounts. Prior to that, Nadine was client services manager at e-Media, where she provided client counsel and digital solutions to NHL.com and Microsoft-Windows Media.com. At Byte Interactive, she focuses on the company's beverage and cosmetics clients.

As art director, Kay works hand in hand with the Web developers to ensure quality design and functionality while staying on strategy from project concept to completion. She designs a Web site's graphical user interface to ensure that usability and marketing objectives are met. Her resume carries a long list of advertising and marketing expertise coupled with a wide range of software capabilities. Before Byte Interactive, Kay was a freelance senior designer for Ethan Allen. There, she designed print materials for internal and external communications and national retail locations. Prior to that, she was junior art director for The Atlantic Group, an advertising and integrated marketing agency in Norwalk.

About Byte Interactive, LLC

Byte Interactive is a leading provider of digital marketing solutions and strategies for Global 2000 companies. Headquartered in South Norwalk, Conn., the company delivers a blend of strategic marketing consultation with leading-edge technology to maximize returns on clients' B2B and B2C businesses. From the front end to the back end, Byte Interactive works with its clients to build Web sites, develop enterprise-wide Intranet solutions and deliver e-commerce applications that improve clients' internal and external communications and business processes. The company's client roster includes industry leaders such as AIWA, Allied Domecq, Nestle Waters North America, Coty, Guinness/Bass Import Company and Olympus. You can find more information at www.byteinteractive.com.