Printer Friendly

By design.

A common question that we hear here at AD&P is "How do I become an automotive designer?" While the questioner is typically a student, that's not invariably the case. Often, people who are already undertaking a career path realize that there is another road that seems more appealing. Or, another way of looking at it is that when it comes to jobs in the auto industry, being a designer is one hell of a lot sexier than, say, being an engineer. Not that we have anything against engineers. In Fact, one of our Friends, Geoff Wardle, who is a professor at Art Center in Pasadena, once counseled a wanna-be car designer by noting that he, Wardle, had always wanted to be a professional car designer but first graduated with a degree in mechanical and vehicle engineering before attending the Royal College of Art's Automotive Design graduate program. He wrote to the prospective designer, "I have always Found that my engineering background helped me tremendously in my career."

The allure of car design is captured in a fine way by Jonathan Bell in Concept Car Design: Driving the Dream (RotoVision; $35). This is a sumptuous, well-designed (go Figure) tome that looks at how the work is done (Face it: enjoyable though if may be, if is still work), then looks at concept vehicles and designers who bring these dream cars to life. Although the book can be paged through simply for the gorgeous photographs printed on heavy, quality paper stock [the captions are printed in type smaller than the one print on the contract for a Faustian car lease], Jackson does provide some interesting observations in the main body text, such as, when describing how the past is often prelude to concepts to come, he writes: "The hermetic world of the motor industry, from education through to career, coupled with the tangled web of allegiances, technology partnerships, and ownerships that characterize the modern industry, also makes self-reference inevitable." I couldn't have said it better myself--GSV
COPYRIGHT 2003 Gardner Publications, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:WIP, Concept Car Design: Driving the Dream
Publication:Automotive Design & Production
Article Type:Book Review
Date:Sep 1, 2003
Words:335
Previous Article:Nissan's fleet comes in: true, the styling is a little unorthodox, but Nissan's Pathfinder Armada doesn't follow the crowd. A true full-size SUV,...
Next Article:Toro! (And we don't mean lawnmowers).


Related Articles
DESIGNING THEIR DREAM CAR\Simi team excels in Chrysler contest.
STUDENTS TAKE 2ND IN CAR DESIGN.
BOOK IN THE BAG STUDENT EFFORT TO BE PRINTED.
Cherry goes out on top.
American heritage: it's the one thing the domestic automakers have that their competitors don't. If properly used, it can spark the imagination of...
Honda Announces Automobiles and Motorcycles to be Displayed at the 39th Tokyo Motor Show.
Around the eCorner: Siemens VDO integrates the drive, steering, braking, and suspension functions into wheel modules for greater efficiency and...
MOTORHEADS L.A.'S HIPPEST CAR DESIGNERS DRIVING DULLEST WHEELS IN TOWN.
Mazda Ryuga concept.

Terms of use | Copyright © 2014 Farlex, Inc. | Feedback | For webmasters