By Kids For Kids Co. Partners with Mattel.STAMFORD, Conn. -- By Kids For Kids Company (BKFK BKFK By Kids for Kids (invention site) ) and Mattel (NYSE NYSE See: New York Stock Exchange :MAT) announced today a global marketing partnership agreement under which Mattel will have the right of first refusal Right of First Refusal In general, the right of a person or company to purchase something before the offering is made available to others. Notes: For example, a football team may have the right of first refusal on a player's contract. for toy and game concepts invented by kid inventors represented by BKFK. This unique partnership with Mattel, the world's largest toy company, aims to inspire and stimulate kids' creativity through product innovation, co-branding and marketing of the best kid-invented toys. Mattel also will be the exclusive presenting toy sponsor of the By Kids For Kids - Xerox 2005 National Invention Competition and sponsor the BKFK Brainstorm Challenge summer museum program. The competition will begin inviting submissions for toys, games and sporting goods Noun 1. sporting goods - sports equipment sold as a commodity commodity, trade good, good - articles of commerce sports equipment - equipment needed to participate in a particular sport ideas in the Fall 2005. "We are excited to join forces with the world's largest toy manufacturer, using their vast expertise to bring great innovations by kids into the marketplace," said Norman Goldstein, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and Founder of By Kids For Kids Co. "We are happy to partner with By Kids For Kids to encourage and stimulate creativity in children, with the end goal of creating exciting toys that other kids will enjoy playing with," said Matt Bousquette, president, Mattel Brands. BKFK is the leading integrated marketing, branding and licensing company in America dedicated to making kids' ideas a reality. BKFK strives to promote self-esteem and entrepreneurial leadership of kid innovators by taking their inventions and creative ideas from the drawing boards to the boardrooms, onto retail shelves and into the media spotlight. The Brainstorm Challenge is a BKFK-created innovative thinking camp program running in over 50 children's and science museums across the country this summer. This experiential, hands-on program invites kids to explore their creativities by constructing toys and games with a BKFK-provided curriculum. About By Kids For Kids By Kids For Kids Co., a closely held corporation Noun 1. closely held corporation - stock is publicly traded but most is held by a few shareholders who have no plans to sell corp, corporation - a business firm whose articles of incorporation have been approved in some state based in Stamford, Conn., is the sole leading company in America entirely dedicated to inspiring the innovative spirit within every kid. By Kids For Kids Co. inspires and rewards kids for innovation excellence and encourages young people to pursue problem-solving in their educations and careers. By Kids For Kids represents some of the most brilliant young minds in America. For more information about By Kids For Kids, visit www.bkfk.com About Mattel Mattel, Inc. (NYSE:MAT) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie(R), the most popular fashion doll Fashion dolls are dolls designed to be dressed and redressed to reflect fashion trends or occasionally fantasy play. The dolls are typically plastic or vinyl, and are manufactured both as toys and as collectibles. They are enjoyed by many age groups. ever created. The Mattel family is comprised of such best-selling brands as Hot Wheels Hot Wheels is a brand of die cast toy car, introduced by American toymaker Mattel in 1968. It was the primary competitor of Johnny Lightning and Matchbox until 1996, when Mattel acquired rights to the Matchbox brand from Tyco. (R), Matchbox(R), American Girl(R) and Tyco(R) R/C R/C Radio Control R/C Reinforced Concrete R/C Rate of Climb , as well as Fisher-Price brands (www.fisher-price.com), including Little People(R), Rescue Heroes(R), Power Wheels(R) and a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 25,000 people in 42 countries and sells products in more than 150 nations throughout the world. The Mattel vision is to be the world's premier toy brands -- today and tomorrow. |
|
||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion