By 2010 the US & UK MVNO Markets are Expected to be Worth $20 billion.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c41731) has announced the addition of the eMarketer report: Mobile Virtual Network Operators A Mobile Virtual Network Operator (MVNO) is a company that provides mobile (sometimes called wireless or cellular) telephone service but does not have its own allocation of the radio frequency spectrum nor all of the infrastructure required to provide mobile telephone service. : Mid-Life Crisis or Growing Pains grow·ing pains pl.n. Pains in the limbs and joints of children or adolescents, frequently occurring at night and often attributed to rapid growth but arising from various unrelated causes. ? to their offering. Attention: Content, Media, Entertainment and CPG CPG central pattern generators. Brands, Fixed-line and Wireless Operators, Service Providers and Technology Firms, Cable Companies, Telcos, Advertising Agencies and Marketers. The Mobile Virtual Network Operators report analyzes the fundamental business changes that are rapidly restructuring restructuring - The transformation from one representation form to another at the same relative abstraction level, while preserving the subject system's external behaviour (functionality and semantics). the mobile virtual network operator market - affecting content suppliers and service providers alike. High-profile stumbles by heavily funded and branded MVNOs have caused some to question the overall business model. Are these necessary teething teething /teeth·ing/ (teth´ing) the entire process resulting in eruption of the teeth. teeth·ing n. The eruption or cutting of the teeth. pains or indicators of something more profound? According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. eMarketer, in the US and the UK, MVNOs will become increasingly important for both wireless operators and brands, accounting for over $20 billion in overall revenue by 2010. But it's clear that substantial changes to the present MVNO (Mobile Virtual Network Operator) A reseller of wireless services. MVNOs do not own licensed spectrum and typically do not have any of their own wireless network infrastructure. model must come in order to make these numbers a reality. Key questions the "Mobile Virtual Network Operators" report answers: --What is the MVNO play for marketers? --What tangible assets Tangible Asset An asset that has a physical form such as machinery, buildings and land. Notes: This is the opposite of an intangible asset such as a patent or trademark. Whether an asset is tangible or intangible isn't inherently good or bad. do brands need in order to exploit the wireless channel? --How big is the MVNO opportunity for marketers? --What should marketers do now in order to prepare? --And many more.. Summary During the past year the mobile virtual network operator (MVNO) business model has taken some lumps, but as mobile competition shifts focus from growing market share to growing wallet share the MVNO business will involve more revenue sharing revenue sharing Funding arrangement in which one government unit grants a portion of its tax income to another government unit. For example, provinces or states may share revenue with local governments, or national governments may share revenue with provinces or states. between operators and brands rather than the "cost plus" model that predominates today. Topics Covered Impetus --Issues & Questions The eMarketer View --What a Difference a Year Makes --Follow that Virgin --And Now? Implications for Your Business - For Brand Marketers - For Incumbent Mobile Carriers - For MVNOs - For Content Providers The MVNO Business Model - Why MVNOs? The MVNO Opportunity in the US and the UK --The Global Mobile Telecom Market --The US Market --US MVNOs --The UK Market --UK MVNOs How Marketers Should Approach MVNOs --Get to the New Demographic --Take Advantage of New Ways to Pay and Advertise --Find the Right, Willing Partners Related Information and Links --Active MVNOs: --MVNO Information Sources: --Suggested Keywords for eStat Database --Contact --Report Contributors About eMarketer --eMarketer's Core Expertise --Dedicated Team --A Trusted Resource For more information visit http://www.researchandmarkets.com/reports/c41731 |
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