By 2010 Women Will Account for 40% of the off-Trade Alcoholic Drinks Market in Europe.DUBLIN Dublin, city, Republic of Ireland Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River. , Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c35614) has announced the addition of Escaping The Discount Trap In Off-Trade Alcoholic alcoholic /al·co·hol·ic/ (al?kah-hol´ik) 1. pertaining to or containing alcohol. 2. a person suffering from alcoholism. al·co·hol·ic adj. 1. Drinks to their offering. The home is now a more frequent drinks consumption setting due to numerous pull factors combined with declining appeal of the on-trade. Volume in the US has risen by 9% since 2000 to nearly 1.5 bn liters of pure alcohol in 2005. The European European emanating from or pertaining to Europe. European bat lyssavirus see lyssavirus. European beech tree fagussylvaticus. European blastomycosis see cryptococcosis. market has shrunk shrunk v. A past tense and a past participle of shrink. shrunk Verb a past tense and past participle of shrink shrunk, shrunken shrink but is forecasted to rebound rebound (rē´bownd), n/v 1. a recovery from illness. n 2. an outbreak of fresh reflex activity after withdrawal of a stimulus rebound adjective in the next five years. Where value gains are achieved they are underscored by strong price pressure. Scope of this title: Quantitative data outlining the value and volume of the at-home alcoholic drinks market by country, plus data tracking at-home drinking occasions. Data and analysis on at-home drinks market volumes over time by country and gender. Qualitative insight covering drinking habits such as lifestyle trends and food accompaniment Detailed action points offering practical strategies based on the trends and insights analyzed an·a·lyze tr.v. an·a·lyzed, an·a·lyz·ing, an·a·lyz·es 1. To examine methodically by separating into parts and studying their interrelations. 2. Chemistry To make a chemical analysis of. 3. in the report Highlights of this title: Consumers are spending more money on their homes as they see residential property as valuable investment vehicles. The investment in homes both financial and emotional is considerable so consumers want to spend time at home to enjoy the benefits of their outlay and good taste. Men are still the biggest consumers of alcoholic drinks at home but women are closing the gap. In Italy and Spain the female share of the market will continue to decline but will grow elsewhere. In the US and Europe women will account for approximately 40% of the off-trade market by 2010. The wine category is achieving the best growth in volume and value terms on both sides of the Atlantic and is seeing less price pressure compared to other categories such as Cider. Beer is struggling in Europe but prospering pros·per intr.v. pros·pered, pros·per·ing, pros·pers To be fortunate or successful, especially in terms of one's finances; thrive. in the US. Reasons to order your copy: Understand the attitudes driving the consumption of alcoholic drinks at home Improve your marketing strategy by targeting the most profitable occasions and their accompanying need states Learn how to drive value in the take-home market by appealing to consumers homing needs and encouraging uptake uptake /up·take/ (up´tak) absorption and incorporation of a substance by living tissue. up·take n. of premium products. Topics Covered Chapter 1 Executive summary The Hot Topic US consumers are increasingly drinking at home 'Cocooning' is bringing professional quality home The absence of rules appeals to 'entitled' consumers Retail channels suffer from a lack of customer service Action points Chapter 2 The future decoded Introduction TREND: The US off-trade drinks market is outshining Europe The US off-trade market is set for continued growth Women are the key growth area in the off-trade Men still account for the bulk of the off-trade market Off-trade growth varies widely by category TREND: The importance of home is undimmed Property is now seen as the most solid investment vehicle Home is a place of emotional sanctuary sanctuary, sacred place, especially the most sacred part of a sacred place. In ancient times and in the Middle Ages, a sanctuary served as asylum, a place of refuge for persons fleeing from violence or from the penalties of the law. 'Cocooning' is bringing professional quality home Technology has vastly improved home entertainment TREND: The on-trade is driving consumers away On-trade settings are off-putting to many consumers Anti-social behaviors can act as powerful de-motivating factors TREND: Supermarkets drive consumer spending Consumer demand or consumption is also known as personal consumption expenditure. It is the largest part of aggregate demand or effective demand at the macroeconomic level. Supermarket convenience and value attract alcohol purchasers The success of specialist stores is due to wider choice INSIGHT: Drinking at home has numerous appeal factors Consumers are more price sensitive in the off-trade On-trade purchase and consumption are instantaneous in·stan·ta·ne·ous adj. 1. Occurring or completed without perceptible delay: Relief was instantaneous. 2. INSIGHT: The home environment offers greater freedom Home-based consumption of alcohol limits logistical lo·gis·tic also lo·gis·ti·cal adj. 1. Of or relating to symbolic logic. 2. Of or relating to logistics. [Medieval Latin logisticus, of calculation problems Absence of rules appeals to 'entitled' consumers At-home drinking negates the smoking issue INSIGHT: Eating has a huge impact on at-home drinking Entertaining-at-home raises the quality bar Wine has soared on the back of its link with health and dining INSIGHT: Consumers want on-trade quality at home Consumers want homeliness home·ly adj. home·li·er, home·li·est 1. Not attractive or good-looking: a homely child. 2. Lacking elegance or refinement: homely furniture. combined with quality drinks INSIGHT: Consumers are unimpressed by the retail experience Retail channels suffer from a lack of customer service Consumers want more chilled chill n. 1. A moderate but penetrating coldness. 2. A sensation of coldness, often accompanied by shivering and pallor of the skin. 3. products INSIGHT: Seasonality affects alcoholic drinks consumption Winter encourages the homing instinct instinct, term used generally to indicate an innate tendency to action, or pattern of behavior, elicited by specific stimuli and fulfilling vital needs of an organism. Summer brings about a change of need states Conclusions Chapter 3 Action points Introduction Add a greater sense of occasion to drinks with enhanced ritual Encourage greater preparation ritual elements Link more drinks to meal consumption Lock in consumers with specialist formats Introduce smaller scale formats Distribute more products to specialist retailers Strengthen the link between product and occasion Conclusions Chapter 4 Appendix Supplementary data Research methodology References Future readings Report writing team How to contact experts in your industry List of Tables List of Figures Source: Datamonitor For more information visit http://www.researchandmarkets.com/reports/c35614 |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion