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By 2009, the European and US Organic Food and Drinks Market Will Be Worth at Least $49.2bn.


DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c37775) has announced the addition of "Innovation in Natural and Organic Food and Drinks: Winning NPD NPD New Product Development
NPD Nouveau Parti Démocratique (Canada)
NPD Narcissistic Personality Disorder
NPD Norwegian Petroleum Directorate
NPD Nationaldemokratische Partei Deutschlands
 Strategies and Future Trends in Healthy and Ethical Products" to their offering.

The terms natural and organic are not mutually exclusive Adj. 1. mutually exclusive - unable to be both true at the same time
contradictory

incompatible - not compatible; "incompatible personalities"; "incompatible colors"
: many products are marketed as 'natural' without organic certification Organic certification is a certification process for producers of organic food and other organic agricultural products. In general, any business directly involved in food production can be certified, including seed suppliers, farmers, food processors, retailers and restaurants. ; likewise, a number of organic products do not incorporate the term 'natural' in marketing, or in the brand or product name. However, this report pairs the analysis of the natural and organic market due to their close relationship. The report assesses the growth of the natural and/or organic market since 2001 in the global food and drink industry, and offers insight into its future potential.

Many consumers view terms such as natural and organic as indicative of a high quality, healthy product. In line with growing health and nutrition awareness, this sector is expected to go from strength to strength. Its success will be fuelled by manufacturer-led, educational campaigns to inform consumers of a product's unique selling point selling point
n.
An aspect of a product or service that is stressed in advertising or marketing.

Noun 1. selling point - a characteristic of something that is up for sale that makes it attractive to potential customers
 (USP USP - unique sales point ) in terms of taste, health and/or wellbeing. New product development will be essential to growth in this market, and will originate from smaller start-up companies start-up company

A new business.
 through to multinational billion dollar organizations. The data used in this report to substantiate To establish the existence or truth of a particular fact through the use of competent evidence; to verify.

For example, an Eyewitness might be called by a party to a lawsuit to substantiate that party's testimony.
 analysis and future forecasts is from Productscan Online, which is the world's longest-established and largest database of new product launches in the fast moving consumer goods “CPG” redirects here. For other uses, see CPG (disambiguation).
Fast Moving Consumer Goods (FMCG), also known as Consumer Packaged Goods (CPG), are products that have a quick turnover and relatively low cost.
 industry. It contains detailed reports on all key new products launched, including full product details plus an 'innovation rating' that determines whether, and how, a product breaks new ground. The Productscan Online database is updated using a variety of different sources, including store checks, trade fairs, notification from manufacturers, and press releases.

By 2009, the European and US organic food and drinks market will be worth at least $49.2bn. In the US Wal-Mart has recognised the huge potential of this market and it is currently developing an extensive private label organics portfolio.

"Innovation in Natural and Organic Food and Drinks: Winning NPD Strategies and Future Trends in Healthy and Ethical Products" is a new management report that provides key natural and organic food and drinks market value data and forecasts to 2009 and analyses NPD and innovation data to identify how manufacturers are adapting to changes in this market. It also examines the key trends evolving in the natural and organic food and drinks market across health, convenience and premiumization and the strategies of innovative leading manufacturers that are driving these changes.

Improve your growth strategies using this new report's analysis of the leading natural and organic food and drinks innovators, the most successful categories and future growth opportunities in the natural and organic food and drinks markets.

Key Findings:

The soft drinks category holds the largest share of new natural & organic NPD products launched between 2001 and 2006 in Europe, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies.  and Asia-Pacific.

Confectionery confectionery, delicacies or sweetmeats that have sugar as a principal ingredient, combined with coloring matter and flavoring and often with fruit or nuts. In the United States it is usually called candy, in Great Britain, sweets or boiled sweets.  showed a rise in the number of products launched in 2006 that were natural and organic rising to 5.3% from 4.2% in 2001; all other sectors recorded a decline.

Growth in the dairy category (10.8%) will exceed bakery and cereals (8.7%) over the five-year period, placing dairy as the leading organic category in value terms by 2009.

9.7% of new natural and organic products were labeled as free from trans fats trans fat  
n.
1. A trans fatty acid.

2. Trans fatty acids considered as a group.



trans fat  

A fat containing trans fatty acids.
 in 2006 increasing by 7.1 percentage points from 2.6% in 2003.

The organic and natural trend is being driven by retailers in more mature markets. Retailers are developing extensive private label ranges and as a result, manufacturers are not producing as many organic products as in 2000 because of the associated price competition.

For more information visit http://www.researchandmarkets.com/reports/c37775

Source: Business Insights
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:May 30, 2006
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