Buystream and Cognos Partner to Offer Business Intelligence for Online Analytics: Old and New World Intelligence Merge to Improve Business Results.Business Editors SAN FRANCISCO--(BUSINESS WIRE)--Jan. 16, 2001 Today Buystream(TM), a solutions-driven company that measures what matters online, announced that it has chosen to partner with Cognos(R) (Nasdaq:COGN)(TSE See Tokyo Stock Exchange. TSE 1. See Tokyo Stock Exchange (TSE). 2. See Toronto Stock Exchange (TSE). :CSN CSN Crosby, Stills, and Nash (band) CSN Centrala studiestödsnämnden (Swedish: state education grant and loan program) CSN Confédération des Syndicats Nationaux (French) .), the world's largest and most successful business intelligence company. Cognos' market-leading business intelligence solution is bundled with Buystream Merchant(TM) 2.5, the first analytics and reporting solution designed exclusively for e-retailers. As a result of this partnership, e-retailers can explore and display their visitor information in any combination, letting them design custom metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. that are specific to their business model. This capability lets them leverage their raw visitor data into targeted marketing programs, higher sales and greater visitor loyalty on their site. The Cognos business intelligence solution integrates seamlessly with the Buystream Merchant 2.5 interface. "Introducing Cognos business intelligence functionality to new economy metrics allows e-retailers to uncover, explore and leverage visitor purchasing patterns with near surgical precision," said Ted Jandl, Cognos area vice president of North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. partner channel sales. "Merchant 2.5 provides powerful information that directly relates to closing more sales. By measuring what matters, e-retailers save time, money and ultimately, improve business results." Buystream Merchant 2.5 distills an e-retailer's sales cycle into Key Business Events such as Arrival, Search, Checkout and Buy and then reports on visitor behavior at each event to show where visitors are abandoning their purchases, as well as the revenue lost at each stage. Merchant 2.5, using the Cognos solution, gives e-retailers the ability to drill down into increasingly detailed views of visitor behavior and to create multidimensional mul·ti·di·men·sion·al adj. Of, relating to, or having several dimensions. mul  ti·di·men reports. This capability gives the e-retailer immediately useful and relevant business metrics, enabling them to take immediate action to remove roadblocks on their site that prevent buying behavior. "The power of business intelligence is undisputable," said Shannon Ryan, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and co-founder of Buystream. "By combining the power of Merchant 2.5 with Cognos' robust solution, e-retailers can create reports based on their unique business requirements. This solution allows users to drill down so they can reveal how the elements of their e-retail business interact. For example, an e-retailer can determine which of their in-store promotions is driving sales of higher-margin products among repeat visitors." About Buystream Buystream delivers a robust e-metric solution that helps ensure clients' long-term success on the Web. Buystream solutions identify, target and retain clients' most valuable visitors through a combination of software and e-business consulting. Buystream solutions measure, analyze and predict the success of Web-based business processes and give clients a detailed understanding of how visitors interact with their Web sites. Buystream Merchant increases a Web site's visit-to-buy ratio through its holistic view of customer acquisition, conversion and retention. Buystream is a Safeguard Scientifics (NYSE NYSE See: New York Stock Exchange : SFE See Sydney Futures Exchange. ) partner company with offices in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Boston, Washington DC, Ottawa and London. For more information, please visit http://www.buystream.com. About Cognos Cognos is the world's largest and most successful business intelligence company. Founded in 1969, Cognos does business with more than 16,000 customers in 100 countries around the world. Cognos business intelligence solutions and services are also available from more than 2,900 worldwide partners and resellers. For more information, visit the Cognos Web site at http://www.cognos.com. Cognos and the Cognos logo are trademarks or a registered trademark of Cognos Incorporated in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and/or other countries. All other names are trademarks or registered trademarks of their respective companies. |
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