Buystream Study Finds Significant Improvement in Buying Behavior for E-Color Corrected Consumers.Business Editors and High-Tech Writers SAN FRANCISCO--(BUSINESS WIRE)--Sept. 14, 2000 E-Color(TM) and Buystream, a leading analytics and reporting software The following is a list of notable reporting software. Commercial software
E-Color, the standard for color quality on the Web, enables users to view color they trust over the Internet. Visitors to Web sites that are E-Color Corrected are three times more likely to purchase merchandise than non-color corrected visitors. E-Color also had a substantial impact on repeat buying behavior. E-Color-enabled customers were three times more likely to buy again than non-enabled customers. By providing consistent online color, E-Color Corrected sites are able to increase consumer confidence in their online purchase, maintain brand identity and provide their customers a better online shopping experience. "This study demonstrates that E-Color offers significant benefits to retailers using the Web for business transactions," said Shannon Ryan, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. at Buystream. "Using Buystream Merchant software, we were able to capture data which shows that E-Color helps online retailers close more sales." Buystream has confirmed that e-Retailers using E-Color technology benefits from a sharper brand image which translates into more online transactions. Web sites such as Bloomingdales.com, Visualize.com and Blindsgalore.com are among the sites offering an E-Color Corrected experience. By segmenting visitors into TechnoClusters(TM) of high, medium and low technological capabilities, Buystream determined that E-Color Corrected visitors with high technological sophistication so·phis·ti·cate v. so·phis·ti·cat·ed, so·phis·ti·cat·ing, so·phis·ti·cates v.tr. 1. To cause to become less natural, especially to make less naive and more worldly. 2. were eight times more likely to buy than non-color corrected visitors. "With these results we are able to estimate that a merchant with $10 million in revenue and a two percent conversion rate is failing to capture potentially another $20 million in sales by not having an E-Color Corrected site," said Bill Hilliard, president and CEO of E-Color. "This is the effect of communicating trust through your imagery and reinforcing brand promise using E-Color technology." About Buystream Buystream is an analytics and reporting software company that reduces the complexity of converting online browsers into buyers. Buystream Merchant reveals Web site effectiveness in closing sales through its holistic view of acquisition, conversion, retention and channel effectiveness measurement. Buystream's consulting division provides clients with data mining, online surveys and industry-specific conversion rates. An international company, Buystream provides products and consulting support to online retailers from offices in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , London and Ottawa. To learn more, visit the company Web site at www.buystream.com. About E-Color Inc. E-Color(TM) is the standard for color quality on the Web. E-Color's products and services enable e-commerce sites to build brand and trust, increasing conversion and retention rates for B2C (Business to Consumer) Refers to a business communicating with or selling to an individual rather than a company. See B2B. and B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business companies. Leading retail sites such as Bloomingdales.com, Indulge in·dulge v. in·dulged, in·dulg·ing, in·dulg·es v.tr. 1. To yield to the desires and whims of, especially to an excessive degree; humor. 2. a. .com, Visualize.com, and 7th Online have licensed E-Color's Web technology. E-Color distributes consumer products through its longstanding relationships with hardware manufactures such as 3dfx, ATI (ATI Technologies Inc., Markham Ontario, http://ati.amd.com) A leading manufacturer of graphics chips and display adapters. Founded in 1985 by K. Y. Ho, Benny Lau and Lee Lau, ATI chips and boards are widely used by OEMs. , Compaq, Creative Labs, Samsung, and Viewsonic. More than 30 million new consumers receiving products from these makers will become "E-Color Corrected" when setting up their new PCs, monitors, graphics cards, printers, and other peripherals. This distribution channel enables millions of consumers to benefit from E-Color's technology. For more information, visit www.ecolor.com. E-Color is spelled with a capital E, hyphen hyphen: see punctuation. , then capital C. E-Color is a trademark of E-Color Inc. All other trademarks are property of their respective companies. |
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