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Buylink Names Robert Honeycutt to CEO Post; Seasoned Executive to Accelerate Buylink's Expansion.

Business Editors

SOUTH SAN FRANCISCO South San Francisco, city (1990 pop. 54,312), San Mateo co., W Calif.; inc. 1908. South San Francisco has several industrial parks; its manufactures include medical supplies and equipment, foods, paint, paper products, consumer goods, and clothing. , Calif.--(BUSINESS WIRE)--Nov. 1, 2000

Buylink Corp. today announced the appointment of Robert Honeycutt to the position of chief executive officer.

Previously, Honeycutt was CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Mountain View, Calif.-based, where he was instrumental in increasing revenues and negotiating the company's sale to Lycos Inc. (Nasdaq:LCOS (Liquid Crystal on Silicon) A technology used to make microdisplays for rear-projection TVs and head-mounted displays (HMDs). Each LCoS chip hosts a grayscale LCD shutter sandwiched between a cover glass and a mirror. ) in December 1999. Prior to, Honeycutt was chief operating officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 at BARRA BARRA Bangladesh Rural Reconstruction Association  Inc. (Nasdaq:BARZ), a global investment technology, consulting and asset management company.

"Buylink's senior management team is a solid blend of financial, retail, technology and marketing experts. Robert's breadth of leadership experience with leading technology and business services companies will add great value to the company," said Buylink co-founder and President Todd Dunning.

Buylink's co-founders, brothers Brian and Todd Dunning, have acted as co-chief executives since founding the company in 1996. Brian Dunning Brian Dunning is an Irish flutist largely known for being a member of Nightnoise. He had both Celtic and jazz influences early on. He studied at the Berklee College of Music in 1977[1] He is also known for works with Jeff Johnson like c├╣Chilainn's Last Battle  will continue serving as chief technology officer and Todd Dunning will retain his position as company president.

Honeycutt also served as vice president for investment bank Hambrecht & Quist, where he led technology companies through mergers and acquisitions and IPOs, including the IPO (Initial Public Offering) The first time a company offers shares of stock to the public. While not a computer term per se, many founders, employees and insiders of computer companies have found this acronym more exciting than any tech term they ever heard.  of BARRA. After his tenure at Hambrecht & Quist, Honeycutt became chief operating officer at BARRA.

Under his leadership, the company expanded its role from a consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
consulting company

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
 with 230 employees to become a global product-oriented technology company with 850 employees in 15 locations worldwide and approximately $200 million in revenues. Honeycutt also played a key role in developing international services, partnerships and operations for BARRA.

"Robert Honeycutt's credentials are a perfect fit for Buylink. His leadership and experience were in high demand and we are pleased to have him on our team," said Dan Beldy, a partner at Hummer Winblad Venture Partners and Buylink board member.

Ann Winblad, co-founding partner of the San Francisco-based venture capital firm added, "Buylink is well positioned for continued growth and we believe that Robert will accelerate Buylink's global expansion across other fragmented vertical markets." Hummer Winblad is Buylink Corp.'s lead investor.

Buylink's other investors include Ironweed ironweed

Any of about 500 species of perennial plants constituting the genus Vernonia (family Asteraceae). Small herbaceous (nonwoody) species are found throughout the world; shrubs and trees are found primarily in tropical regions.
 Capital's Derek Proudian, formerly a venture partner with Morgan Stanley Venture Partners, CEO of and partner of Mohr, Davidow Ventures; Ramsey Beirne Associates; the investment funds of both of Silicon Valley's leading law firms, Wilson Sonsini Goodrich & Rosati and Cooley Godward; and prominent specialty retail executives.

Company History

As manufacturers, Brian and Todd Dunning found the difficulties and expense of bringing the right vendor to the right retailer an increasing problem in a highly fragmented industry. In 1996, they devised a solution, founding the first B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
 exchange for specialty consumer goods consumer goods

Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and

Buylink provided a monthly CD to retail subscribers nationwide, bringing them fresh products from a wide range of vendors. As the Internet became a more widely accepted information source, the Buylink CD moved online to, which has since become a rapidly growing exchange with more than 13,000 registered businesses.

About Buylink Corp.

Buylink Corp. facilitates business between thousands of manufacturers of specialty merchandise, merchants and sales representatives from around the globe, in more than 106 countries. The company provides an online nexus for the specialty consumer goods industry by linking vendors with retailers and providing critical decision information and business services.

Buylink brings fresh, vendor-updated product lines to merchants that need the hottest products quickly. Buylink brings vendors thousands of retail buyers for a low customer acquisition cost. Premiere venture capital firm Hummer Winblad Venture Partners is the lead investor in the company. For more information, visit
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Publication:Business Wire
Date:Nov 1, 2000
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