Buyjewel.com Launches With $14 Million Jewelry Giveaway.ANN ARBOR Ann Arbor, city (1990 pop. 109,592), seat of Washtenaw co., S Mich., on the Huron River; inc. 1851. It is a research and educational center, with a large number of government and industrial research and development firms, many in high-technology fields such as , Mich.--(BUSINESS WIRE)--Oct. 4, 1999-- New Website Offers Free $69 Necklace to First 200,000 Registrants iVillage Co-Promotion Sparks Thousands of Sign-ups at the Opening Buyjewel.com has launched its Web site -- www.buyjewel.com -- with the giveaway of up to $14 million in free jewelry jewelry, personal adornments worn for ornament or utility, to show rank or wealth, or to follow superstitious custom or fashion. The most universal forms of jewelry are the necklace, bracelet, ring, pin, and earring. , the company announced today. Within hours of opening its site, thousands registered for the gift -- a 16-inch genuine cultured freshwater pearl Freshwater pearls are a kind of pearl that comes from freshwater mussels. They are produced in Japan and the United States on a limited scale, but are now almost exclusive to China The U.S. floater-illusion necklace valued at $69 - thanks to a co-promotion with iVillage.com. "Buyjewel.com's goal is to attract 200,000 registered members in the first 90 days," said Buyjewel.com CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Julie Schwartz. "Our objective is to become the personal and family jeweler of the Internet," she said. "By giving each visitor a $69 necklace, we're seeding our customer relationships -- just the way you seed cultured pearls and they grow into something wonderful. It's the essence of permission marketing." "Looking out a year from now, we want Buyjewel.com to be one of the leading event- and occasion-oriented sites for time-crunched multi-taskers, working mothers, single parents and other mainly women customers, who are celebrating engagements, weddings, anniversaries and other milestones, but whose lives are too pressed to shop in traditional stores." Buyjewel.com offers jewelry at 30%-to-70% off retail prices. Its jewelry is priced from under $100 for launch specials to $1.9 million for a diamond wreath necklace with 157 carats of marquise and pear-shaped diamonds. The promotion with iVillage.com anchors Buyjewel.com's Internet marketing See Internet advertising. launch. iVillage is promoting the Buyjewel.com giveaway to its members and sending nine million email newsletters, with links to Buyjewel.com. Banners for the free jewelry will also run on Fashion Mall.com, Sony.com, Uproar.com, Warner Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) .online, Womens Forum.com, Anything.com, and other sites targeting women, Ms. Schwartz said. All told, she expects online advertising to generate over 60 million impressions. In addition, a national radio campaign will reinforce the promotion. The services include email gift reminders, a downloadable ring sizer, live chat, a personal jewelry advisor called "Ask Julie," an upcoming "Design Your Ring" feature, free shipping, free gift boxes, a newsletter of trends, fashion tips, and sales events, the "Jewel School" guide to gemstones and jewelry, and 30-day return policy. The site was developed by Creative Technologies New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , and the interactive and permission-marketing program is spearheaded by Beyond Interactive, a unit of Grey Advertising. Buyjewel.com, launched by the second generation of a family that owns a major jewelry manufacturer, is based in Ann Arbor, Michigan  “Ann Arbor” redirects here. For other uses, see Ann Arbor (disambiguation). Ann Arbor is a city in the U.S. state of Michigan and the county seat of Washtenaw County. . |
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