Buying power of minority women to surpass $1 trillion by 2008.* Ethnic women represent $723 billion in purchasing power Purchasing Power 1. The value of a currency expressed in terms of the amount of goods or services that one unit of money can buy. Purchasing power is important because, all else being equal, inflation decreases the amount of goods or services you'd be able to purchase. 2. , according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a new study by New York-based Packaged Facts. "The U.S. multicultural mul·ti·cul·tur·al adj. 1. Of, relating to, or including several cultures. 2. Of or relating to a social or educational theory that encourages interest in many cultures within a society rather than in only a mainstream culture. women market" said the African-American, Asian and Hispanic female population grew 40% between 1995-2003. By 2008, this group will grow to approximately 36 million, with buying power Buying Power The money an investor has available to buy securities. In a margin account, the buying power is the total cash held in the brokerage account plus maximum margin available. Also referred to as "Excess Equity. surpassing $1 trillion. Also, Packaged Facts reported the 84 million ethnic men spend $1.4 billion a year on personal care items, according to the study, "Market trends: the ethnic male personal care market." By 2008, the firm estimated sales will grow 20% to $1.7 billion. More info: www.PackagedFacts.com. |
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