Buying Radio Advertising Time Gets Easier With BuyingRadio.com.Business Editors LOS LOS Length of stay, see there ANGELES--(BUSINESS WIRE)--Feb. 7, 2000 BuyingRadio.com (http://www.buyingradio.com) has services to help seasoned and new advertisers to buy radio smarter than ever before. The services are build-to-fit to the specific needs of the client. &uot;No radio advertising buy should ever be the same,&uot; said founder Roger &uot;Wilko&uot; Wilkerson. &uot;Our site's services are designed to help advertisers and agencies who are frustrated frus·trate tr.v. frus·trat·ed, frus·trat·ing, frus·trates 1. a. To prevent from accomplishing a purpose or fulfilling a desire; thwart: by the old business model of buying old ratings to try to achieve effective market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" and sales goals in the current environment. While we certainly feel ratings are important, it is clear they are only one piece of the puzzle.&uot; The services are designed to create a holistic approach holistic approach A term used in alternative health for a philosophical approach to health care, in which the entire Pt is evaluated and treated. See Alternative medicine, Holistic medicine. to the radio advertising process. The site is a service of Wilko Communications Inc. |
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